Llauger Mar, Claret Anna, Bou Ricard, López-Mas Laura, Guerrero Luis
Food Safety and Functionality Program, Institute of Agrifood Research and Technology (IRTA), Finca Camps i Armet s/n, 17121 Monells, Spain.
Food Quality and Technology Program, Institute of Agrifood Research and Technology (IRTA), Finca Camps i Armet s/n, 17121 Monells, Spain.
Foods. 2021 Jun 23;10(7):1454. doi: 10.3390/foods10071454.
The development of food products containing offal and offal extracts could be part of the solution to the upcoming demand for animal protein. This study aimed to determine Spanish consumers' attitudes toward offal and the development of meat products containing offal extracts. Consumers' perceptions were evaluated by means of focus group discussions and a survey ( = 400) to validate the focus group results in various Spanish provinces. The theory of planned behavior was used to examine consumer attitudes. Results indicated that nutritional properties, environmental sustainability, and affordability were the main drivers, while sensory attributes, low frequency consumption, and perceived higher content of undesirable compounds were the main barriers. Three segments were identified according to their beliefs: those in favor of these products, those that were health and environmentally conscious, and those who were reluctant about them. The identification of these segments and their profiles demonstrated the necessity to focus efforts on providing reliable information on sensory and health-related issues to improve acceptability. Attitude was the most important predictor of behavioral intention regarding the global model, while the social component (subjective norm) was significant for two of the identified segments, emphasizing the relevance of the social component for acceptability.
开发含有内脏及内脏提取物的食品可能是应对未来动物蛋白需求的部分解决方案。本研究旨在确定西班牙消费者对内脏以及含内脏提取物肉类产品开发的态度。通过焦点小组讨论和一项调查（n = 400）对消费者认知进行评估，以验证焦点小组在西班牙不同省份得出的结果。运用计划行为理论来考察消费者态度。结果表明，营养特性、环境可持续性和可承受性是主要驱动因素，而感官属性、低频率消费以及认为含有不良化合物的含量较高是主要障碍。根据消费者的信念确定了三个细分群体：支持这些产品的群体、具有健康和环保意识的群体以及对这些产品持抵触态度的群体。对这些细分群体及其特征的识别表明，有必要集中精力提供有关感官和健康相关问题的可靠信息，以提高接受度。在整体模型中，态度是行为意向最重要的预测指标，而社会因素（主观规范）对其中两个已识别的细分群体具有显著影响，这凸显了社会因素对接受度的重要性。
