External marketing. How it can build a dental practice.
作者信息
Ascher S
机构信息
Mitchell Ascher Advertising Inc., New York, New York.
出版信息
Dent Clin North Am. 1988 Jan;32(1):59-71.
PMID:3422203
Abstract
This article gives a general introduction to external marketing as it befits the image of the dental professional. Research and various media opportunities are discussed, highlighting their advantages and pointing out the pros and cons of each. The latest trends in advertising philosophy are intertwined with concrete advice regarding cost effectiveness. This article is helpful to solo as well as group practitioners.
摘要
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External marketing. How it can build a dental practice.
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