Regional Health System, Singapore Health Services, Singapore, Singapore.
Programme in Health Services and Systems Research, Duke-NUS Medical School, Singapore, Singapore.
BMC Public Health. 2021 Jul 5;21(1):1312. doi: 10.1186/s12889-021-11370-y.
BACKGROUND: Although existing studies have described patterns of social media use in healthcare, most are focused on health professionals in one discipline. Population health requires a multi-disciplinary approach to ensure diversity and to include diverse stakeholders. To date, what is known about using social media in population health is focused on its potential as a communication tool. This study aims to investigate patterns of use and perceived value of social media usage among stakeholders in population health practice, policy, or research. METHODS: We conducted a web-based survey of delegates attending the Singapore Population Health Conversations and Workshop. We designed a 24-item questionnaire to assess 1) social media use in terms of type of platform and frequency of use; 2) perceptions of social media relevance and impact on population health; and 3) top three areas in population health that would benefit from social media. We used descriptive and logistic regression analyses to assess the relationships between variables. RESULTS: Of the 308 survey respondents, 97.7% reported that they use social media in some form. Messaging (96.8%) was the most dominant activity when using social media. Challenges in implementing social media for population health were time investment by health care professionals (56.2%) and patient adoption (52.9%). The top three population health areas that would benefit most from using social media were the promotion of healthy behaviors (60.7%), community engagement (47.7%), and preventive care (40.6%). Older respondents (> = 40 years) were less likely to view social media as useful for the promotion of healthy behaviors (OR = 0.34; 95% CI: 0.19-0.60). Non-social/healthcare professionals were more likely to consider social media to be useful for community engagement (OR = 1.74; 95% CI: 1.10-2.76). For preventive care, older respondents (OR = 0.51; 95% CI: 0.32-0.82) and non-social/healthcare professionals were less likely to view social media as useful (OR = 0.61; 95% CI: 0.38-0.97). CONCLUSIONS: Our findings suggest that it may be important to select the specific care areas that would benefit most from using social media. The time investment needed by population health professionals should be fully addressed in planning to maximize the application and potential value of social media.
背景：尽管现有研究已经描述了医疗保健领域社交媒体使用的模式，但大多数研究都集中在一个学科的卫生专业人员上。人口健康需要多学科的方法来确保多样性，并纳入不同的利益相关者。迄今为止，人们对使用社交媒体在人口健康中的作用的了解主要集中在其作为沟通工具的潜力上。本研究旨在调查人口健康实践、政策或研究利益相关者使用社交媒体的模式和感知价值。
方法：我们对参加新加坡人口健康对话和研讨会的代表进行了一项基于网络的调查。我们设计了一个包含 24 个项目的问卷，以评估 1）社交媒体的使用类型和使用频率；2）对社交媒体在人口健康方面的相关性和影响的看法；3）社交媒体最能受益的人口健康三个领域。我们使用描述性和逻辑回归分析来评估变量之间的关系。
结果：在 308 名调查受访者中，97.7%的人以某种形式使用社交媒体。在使用社交媒体时，消息传递（96.8%）是最主要的活动。将社交媒体应用于人口健康的挑战是卫生保健专业人员的时间投入（56.2%）和患者接受度（52.9%）。最能从使用社交媒体中受益的人口健康三个领域是促进健康行为（60.7%）、社区参与（47.7%）和预防保健（40.6%）。年龄较大的受访者（≥40 岁）认为社交媒体在促进健康行为方面的用处较小（OR=0.34；95%CI：0.19-0.60）。非社会/医疗保健专业人员更倾向于认为社交媒体对社区参与有用（OR=1.74；95%CI：1.10-2.76）。对于预防保健，年龄较大的受访者（OR=0.51；95%CI：0.32-0.82）和非社会/医疗保健专业人员认为社交媒体的用处较小（OR=0.61；95%CI：0.38-0.97）。
结论：我们的研究结果表明，选择最能从使用社交媒体中受益的特定医疗保健领域可能很重要。在规划中应充分考虑人口健康专业人员所需的时间投入，以最大限度地发挥社交媒体的应用和潜在价值。
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