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社交媒体在 COVID-19 大流行期间住院医师招聘中的应用。

Social media use in residency recruitment during the COVID-19 pandemic.

机构信息

Department of Dermatology, Mayo Clinic, Rochester, MN.

出版信息

Dermatol Online J. 2021 Jun 15;27(6). doi: 10.5070/D327654053.

Abstract

To investigate the extent to which dermatology programs use social media to connect with applicants, we conducted a search of all 140 residency programs on Instagram, Facebook, Twitter, and YouTube. Our search revealed 74 (53%) Instagram, 21 (15%) Facebook, 20 (14%) Twitter, and four (3%) YouTube accounts for dermatology programs, with the number of Instagram accounts increasing five-fold from the end of 2019 to present. Our results demonstrate that conditions created during the coronavirus disease 2019 (COVID-19) pandemic accelerated dermatology residency programs' acceptance of social media, particularly Instagram, as a means to communicate and share information with applicants.

摘要

为了调查皮肤科项目在多大程度上使用社交媒体与申请人建立联系,我们在 Instagram、Facebook、Twitter 和 YouTube 上对所有 140 个住院医师项目进行了搜索。我们的搜索结果显示,有 74 个皮肤科项目(53%)在 Instagram 上、21 个(15%)在 Facebook 上、20 个(14%)在 Twitter 上、四个(3%)在 YouTube 上有账号,而 Instagram 账号的数量从 2019 年底至今增加了五倍。我们的结果表明,在 2019 冠状病毒病(COVID-19)大流行期间创造的条件加速了皮肤科住院医师项目对社交媒体的接受程度,特别是 Instagram,将其作为与申请人沟通和分享信息的一种手段。

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