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皮肤科住院医师培训项目对社交媒体使用情况的评估。

An assessment of social media usage by dermatology residency programs.

作者信息

St Claire Kayla M, Rietcheck Hope R, Patel Ravi R, Dellavalle Robert P

机构信息

Department of Dermatology, University of Colorado Anschutz Medical Campus, Aurora, Colorado Department of Epidemiology, Colorado School of Public Health, University of Colorado Anschutz Medical Campus, Aurora, Colorado Dermatology Service, US Department of Veteran Affairs, Eastern Colorado Health Care System, Denver, Colorado.

出版信息

Dermatol Online J. 2019 Jan 15;25(1):13030/qt5v62b42z.

Abstract

Despite the increasing popularity of social media, the activity of dermatology residency programs on top social media platforms has never been investigated to our knowledge. We investigated a total of 126 dermatology residency programs to assess their presence and popularity on social media. Searches were conducted to identify dermatology residency departments' accounts on Facebook, Twitter, and Instagram. The number of Facebook likes, Twitter followers, and Instagram followers were recorded. Of the 126 dermatology residency programs, 29 (23%) were active on Facebook, 14 (11%) on Twitter, and 9 (7%) on Instagram. There was a wide range in the number of Facebook likes, Twitter followers, and Instagram followers. The top ten dermatology residency programs with the highest Facebook likes, Twitter followers, and Instagram followers were charted. Our results demonstrate the sparse usage of social media by dermatology residency programs. Although social media continues to increase in prevalence, dermatology residency programs are underutilizing these valuable resources.

摘要

尽管社交媒体越来越受欢迎,但据我们所知,顶级社交媒体平台上皮肤科住院医师培训项目的活动从未得到过调查。我们总共调查了126个皮肤科住院医师培训项目,以评估它们在社交媒体上的存在情况和受欢迎程度。我们进行了搜索,以确定皮肤科住院医师培训部门在脸书、推特和照片墙上的账号。记录了脸书点赞数、推特关注者数和照片墙关注者数。在126个皮肤科住院医师培训项目中,29个(23%)在脸书上活跃,14个(11%)在推特上活跃,9个(7%)在照片墙上活跃。脸书点赞数、推特关注者数和照片墙关注者数的范围很广。列出了脸书点赞数、推特关注者数和照片墙关注者数最高的前十位皮肤科住院医师培训项目。我们的结果表明,皮肤科住院医师培训项目对社交媒体的使用较少。尽管社交媒体的普及率持续上升,但皮肤科住院医师培训项目并未充分利用这些宝贵资源。

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