Am Nat. 2021 Sep;198(3):433-436. doi: 10.1086/715153. Epub 2021 Jun 16.
AbstractClimate change is one of the most urgent issues facing society today, and scientists have an important opportunity to teach students and other audiences about climate change. With climate communication, it can be tempting to think that the primary goal should be to get more people to accept climate change, but true climate literacy requires not just an understanding of the reality of climate change but also acting on that understanding. Here, I argue that there is an important role for communicating about climate change with people who already accept that it is occurring. Such communication can help people improve their understanding, increasing their certainty regarding climate change and its drivers, and spur them to take action. Social science research has important insights regarding how to communicate in a way that encourages people to change behaviors, including aiming to increase personal and collective efficacy and helping people figure out how to meet key needs while reducing greenhouse gas emissions. Climate change communicators should seek out audiences that already accept climate change, helping those individuals deepen their understanding and energizing and empowering these people to act.
摘要气候变化是当今社会面临的最紧迫问题之一，科学家们有机会向学生和其他受众传授气候变化知识。在进行气候沟通时，人们可能会认为主要目标应该是让更多人接受气候变化，但真正的气候变化素养不仅需要理解气候变化的现实，还需要采取行动。在这里，我认为与已经接受气候变化正在发生的人进行沟通是很重要的。这种沟通可以帮助人们提高认识，增加他们对气候变化及其驱动因素的确定性，并促使他们采取行动。社会科学研究对于如何以鼓励人们改变行为的方式进行沟通有重要的见解，包括旨在提高个人和集体效能，并帮助人们在减少温室气体排放的同时满足关键需求。气候变化传播者应该寻找已经接受气候变化的受众，帮助这些人加深理解，并激励和授权他们采取行动。
