J Am Pharm Assoc (2003). 2022 Jan-Feb;62(1):224-231. doi: 10.1016/j.japh.2021.08.016. Epub 2021 Aug 21.
Visual communication strategies are becoming increasingly prevalent for conveying information to health professionals as well as to the general public. The potential of social media for rapid knowledge dissemination using infographics was recognized early in the coronavirus disease (COVID-19) pandemic by health professionals.
The purpose of this study was to describe a coalition of health professionals' approach to developing infographics about COVID-19 vaccines and the reach and engagement of those infographics when shared through social media.
Infographics were created by a core team within the coalition following a stepwise approach. Each underwent a multistep review process, readability evaluation, and translation into Spanish. Infographics were then shared through multiple social media platforms. They were grouped into 1 of 3 categories for this analysis: COVID-19 vaccine series, myth debunkers, or other.
All infographics had greater outreach, impressions, and engagement on Twitter than they did on other platforms. When comparing the 3 groups, no 1 infographic type was consistently performing higher than the others.
Each infographic reached thousands to tens of thousands of people. We do not know whether those who viewed these infographics changed their perspective on vaccination, so we are unable to draw a conclusion about their impact on vaccine hesitancy based on this study alone.
视觉传达策略在向医疗专业人员以及公众传达信息方面变得越来越流行。社交媒体在新冠病毒病（COVID-19）大流行期间，通过信息图实现快速知识传播的潜力很早就被医疗专业人员所认识。
本研究旨在描述一个医疗专业人员联盟制定关于 COVID-19 疫苗的信息图的方法，以及通过社交媒体分享这些信息图的传播范围和参与度。
信息图由联盟内的一个核心团队按照逐步的方法创建。每一个都经过了多步骤的审查过程、可读性评估，并翻译成西班牙语。然后通过多个社交媒体平台分享信息图。为了进行分析，它们被分为 3 个类别之一：COVID-19 疫苗系列、破除迷思或其他。
所有信息图在 Twitter 上的传播范围、印象和参与度都高于其他平台。在比较这 3 组时，没有 1 种信息图类型始终比其他类型表现更好。
每个信息图都覆盖了数千到数万人。我们不知道那些查看这些信息图的人是否改变了他们对疫苗接种的看法，因此，我们无法仅凭这项研究就得出这些信息图对疫苗犹豫的影响的结论。
