Socio-demographic correlates of wildlife consumption during early stages of the COVID-19 pandemic.

To inform efforts at preventing future pandemics, we assessed how socio-demographic attributes correlated with wildlife consumption as COVID-19 (coronavirus disease 2019) first spread across Asia. Self-reported wildlife consumption was most strongly related to COVID-19 awareness; those with greater awareness were 11-24% less likely to buy wildlife products. A hypothetical intervention targeting increased awareness, support for wildlife market closures and reduced medical impacts of COVID-19 could halve future wildlife consumption rates across several countries and demographics.