Laboratoire CERAG-Grenoble INP, Institut of Engineering and Management, Université Grenoble Alpes, 38000 Grenoble, France.
Laboratoire DIPHE, Université Lumière Lyon 2, 69000 Lyon, France.
Int J Environ Res Public Health. 2021 Aug 26;18(17):8980. doi: 10.3390/ijerph18178980.
In the context of social marketing, the effectiveness of prevention messages is a major issue. The main objective of the present study was to assess the effect of prevention messages framing on self-efficacy reinforcement in order to improve intentions to reach or maintain sufficient weight in a non-clinical sample. It thus focuses on testing the mediating role of self-efficacy.
Two hundred and thirty-three university student women were randomly assigned to one of the two conditions (gain-framed versus loss-framed message). They were exposed to a short persuasive message and surveyed on self-efficacy and intention to maintain sufficient weight.
Loss-framed messages elicited higher levels of self-efficacy than gain-framed messages, which led to higher intentions to reach or maintain sufficient weight. This study sheds light on the mediating role of self-efficacy.
The results suggest ways to improve the persuasiveness of prevention campaigns, thereby opening up further research avenues.
在社会营销的背景下,预防信息的有效性是一个主要问题。本研究的主要目的是评估预防信息框架对自我效能感的强化作用,以提高非临床样本中达到或保持足够体重的意愿。因此,它侧重于测试自我效能感的中介作用。
233 名女大学生被随机分配到两种条件之一(收益框架与损失框架信息)。他们接触了一个简短的说服性信息,并对自我效能感和维持足够体重的意愿进行了调查。
损失框架信息比收益框架信息引发了更高水平的自我效能感,这导致了更高的达到或维持足够体重的意愿。这项研究揭示了自我效能感的中介作用。
研究结果为提高预防运动的说服力提供了途径,为进一步的研究开辟了道路。