Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Aveida Wai Long, Taipa, Macau, China.
Department of Tourism Management, College of Social Sciences, Gangneung-Wonju National University, Jukheon-gil 7, Gangneung 25457, Korea.
Int J Environ Res Public Health. 2021 Sep 1;18(17):9214. doi: 10.3390/ijerph18179214.
An emerging paradigm for festival and event management reveals that hosting theme-based festivals can foster economic growth at the local and national levels. As a case of this research, the annual Macau Food Festival was selected to explore relationships among visitors' perceptions of festival quality, festival value, trust in the festival, visitors' satisfaction, and behavior intention. Out of 453 questionnaires distributed, 433 questionnaires were valid for data analysis using partial least squares-structural equation modeling. The results showed that festival quality consisting of the sub-dimensions of hospitality, venue, product, convenience, and program have a positive impact on festival value, trust in festival, and festival satisfaction, which in turn affect festival loyalty. Based on these empirical findings, the current study offers practical and theoretical implications for destination management organizations and festival hosts to sustain annual theme-based festivals held at a certain destination such as Macau Food Festival.
一种新兴的节庆活动管理模式表明，举办主题节庆活动可以促进地方和国家层面的经济增长。作为这项研究的一个案例，选择了澳门美食节来探讨游客对节庆活动质量、节庆活动价值、对节庆活动的信任、游客满意度和行为意向的感知之间的关系。在发放的 453 份问卷中，使用偏最小二乘结构方程建模对 433 份有效问卷进行了数据分析。结果表明，由热情好客、场地、产品、便利性和节目等子维度组成的节庆活动质量对节庆活动价值、对节庆活动的信任和节庆活动满意度有积极影响，进而影响节庆活动忠诚度。基于这些实证发现，本研究为目的地管理组织和节庆活动主办方提供了实际和理论上的启示，以维持在澳门等特定目的地举办的年度主题节庆活动，如澳门美食节。
