Liu Jiamin, Leou Eusebio Chiahsin, Chen Chaozhan, Li Xi
Chengdu University of Information Technology, China.
City University of Macau, Taipa, China.
Sage Open. 2023 Jan 9;13(1):21582440221147248. doi: 10.1177/21582440221147248. eCollection 2023 Jan-Mar.
In existing festival research, trust is often placed at the post-experience stage by scholars, and there is no research to explore the relationship between festivalscape, trust, and experience. In addition, the main function of trust is to reduce uncertainty and risk perception. Existing festival-related research scenarios do not have typical risks, which will limit the findings of the research. This research focuses on festivals under covid-19 pandemic, which is a typical risky scenario. Exploring the antecedent variables and the consequences of the trust of the festival participants in this context may therefore make up the deficiency of existing research. Several interesting findings have been made: the perception of the festivalscape during the pandemic has been significantly simplified. Epidemic prevention measures and staff may increase trust, but trust cannot have a direct and significant impact on festival satisfaction. While staff positively strengthen trust, they will have a significant negative impact on satisfaction.
在现有的节日研究中，学者们往往将信任置于体验后的阶段，且没有研究探讨节日景观、信任和体验之间的关系。此外，信任的主要功能是减少不确定性和风险感知。现有的与节日相关的研究场景没有典型风险，这会限制研究结果。本研究聚焦于新冠疫情下的节日，这是一个典型的风险场景。因此，在这种背景下探索节日参与者信任的前因变量和后果可能会弥补现有研究的不足。研究有几个有趣的发现：疫情期间对节日景观的感知已显著简化。防疫措施和工作人员可能会增加信任，但信任对节日满意度不会产生直接且显著的影响。虽然工作人员会积极增强信任，但他们会对满意度产生显著的负面影响。
