Jiang Yanmei, Lau Antonio K W
The School of Business, Anhui University of Technology, Ma'anshan, China.
Key Laboratory of Multidisciplinary Management and Control of Complex Systems of Anhui Higher Education Institutes, Anhui University of Technology, Ma'anshan, China.
Front Psychol. 2022 Dec 22;13:1013209. doi: 10.3389/fpsyg.2022.1013209. eCollection 2022.
While hospitality scholars have been conducting research on post-pandemic consumption recovery, the impact of the psychological consequences of COVID-19 on consumers' post-pandemic behavior remains insufficiently addressed. Therefore, the purpose of this study is to explore the relationships among anticipated emotions, perceived value, perceived threat, and dining-out intention in the COVID-19 context. In this study, 621 restaurant consumers in China were surveyed and the data were analyzed with structural equation modeling. The results suggested that positive anticipated emotions affect perceived hedonic, utilitarian, and social values, whereas negative anticipated emotions affect hedonic value. Hedonic and utilitarian values then influence dining-out intention. Perceived threat in terms of perceived severity and susceptibility to COVID-19 was explored to moderate the impacts of hedonic and social values on the intention. This study contributes to the literature by identifying the positive, distinct roles of both anticipated emotions on consumer dining-out intention through perceived values and threats during the early recovery of COVID-19.
尽管酒店业学者一直在对疫情后消费复苏进行研究，但新冠疫情的心理影响对消费者疫情后行为的作用仍未得到充分探讨。因此，本研究旨在探究新冠疫情背景下预期情绪、感知价值、感知威胁与外出就餐意愿之间的关系。本研究对621名中国餐厅消费者进行了调查，并运用结构方程模型对数据进行了分析。结果表明，积极的预期情绪会影响享乐价值、功利价值和社会价值，而消极的预期情绪则会影响享乐价值。享乐价值和功利价值进而影响外出就餐意愿。研究还探讨了新冠疫情在严重性和易感性方面的感知威胁，以调节享乐价值和社会价值对意愿的影响。本研究通过确定在新冠疫情早期复苏阶段，预期情绪通过感知价值和威胁对消费者外出就餐意愿所发挥的积极且独特的作用，为相关文献做出了贡献。
