Visual Search Asymmetry Due to the Relative Magnitude Represented by Number Symbols.

In visual search tasks, physically large target stimuli are more easily identified among small distractors than are small targets among large distractors. The present study extends this finding by presenting preliminary evidence of a new search asymmetry: stimuli that represent larger magnitude are identified more easily among featurally equivalent distractors that represent smaller magnitude. Participants performed a visual search task using line-segment digits representing the numbers 2 and 5, and the numbers 6 and 9, as well as comparable non-numeric control stimuli. In three experiments, we found that search times are faster when the target is a digit that represents a larger magnitude than the distractor, although this pattern was not evident in one additional experiment. The results provide suggestive evidence that the magnitude of a number symbol can affect perceptual comparisons between number symbols, and that the semantic meaning of a target stimulus can systematically affect visual search.