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携手战胜新冠疫情：理解地方政府的社交媒体沟通

Getting through COVID-19 together: Understanding local governments' social media communication.

作者信息

Górska Anna, Dobija Dorota, Grossi Giuseppe, Staniszewska Zuzanna

机构信息

Kozminski University, Jagielonska 57, 03-301 Warsaw, Poland.

Kozmniski University, Poland.

出版信息

Cities. 2022 Feb;121:103453. doi: 10.1016/j.cities.2021.103453. Epub 2021 Sep 16.

DOI:10.1016/j.cities.2021.103453
PMID:34566232
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC8448384/
Abstract

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.

摘要

本研究为地方政府如何在其社交媒体（SM）页面上与公民进行与疫情相关的危机沟通提供了新的见解。我们分析了波兰选定地方政府在SM页面上发布的3000多篇帖子，以了解新冠疫情期间的修辞沟通策略。我们记录了地方政府如何超越向公民简单传递信息的范畴，以引人入胜且具有教育意义的方式使用社交媒体。我们发现了三种修辞策略及其与公众的共鸣。我们的分析表明，地方政府可能会采用最具吸引力的“团结”沟通策略。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/7df5/8448384/a1de27987625/gr2_lrg.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/7df5/8448384/064e4a136995/gr1_lrg.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/7df5/8448384/a1de27987625/gr2_lrg.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/7df5/8448384/064e4a136995/gr1_lrg.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/7df5/8448384/a1de27987625/gr2_lrg.jpg

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Comput Human Behav. 2020 Sep;110:106380. doi: 10.1016/j.chb.2020.106380. Epub 2020 Apr 12.
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JMIR Infodemiology. 2023 Jul 20;3:e41582. doi: 10.2196/41582.
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Striving for wellbeing digitally in the city amidst the pandemic: Solidarity through Twitter in Ankara.疫情期间在城市中通过数字手段追求福祉：安卡拉通过推特展现的团结。
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The road to recovery: Sensing public opinion towards reopening measures with social media data in post-lockdown cities.复苏之路：利用解封后城市的社交媒体数据感知公众对重新开放措施的看法。
Cities. 2023 Jan;132:104054. doi: 10.1016/j.cities.2022.104054. Epub 2022 Nov 3.
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