Wang Hongli, Zhong Shen, Guo Jinguang, Fu Yu
School of Public Administration, Dongbei University of Financel of Public Mana and Economics, Dalian, China.
Institute of Finance, Harbin University of Commerce, Harbin, China.
Front Psychol. 2021 Sep 9;12:692140. doi: 10.3389/fpsyg.2021.692140. eCollection 2021.
Adhering to large-scale agricultural operations is one of the basic ways to develop green agriculture, and it is also an inevitable choice for the development of modern agriculture in the country. Among them, as a major agricultural production province in China, the development of family farms in Heilongjiang Province has a significant impact on green agriculture. Based on the theory of planned behavior (TPB), this study takes the 222-demonstration bases of family farms evaluated in Heilongjiang Province in 2019 as samples and constructs a structural equation model (SEM) to discuss the influence of participation in the family farms in green agricultural production financing behavior in-depth based on directional design, distribution, recycling, and sorting out questionnaires. The research found that the financing willingness of the farmers is determined by the attitude, subjective norms, and perceived behavior system of the family farm manager, and the financing willingness of the farmers and perceived behavioral control are determined by the financing behavior of the farmers. Among them, attitudes, subjective norms, and perceived behavioral control have a significant positive impact on financing intention and have a further effect on financing behavior. Financing willingness and perceived behavioral control have a direct effect on financial behavior and have a significant positive effect on it. This article aims to improve and enhance the financing environment for family farms to participate in green agriculture, to increase the enthusiasm of the new agricultural operators to participate in green agriculture.
坚持大规模农业经营是发展绿色农业的基本途径之一，也是国家现代农业发展的必然选择。其中，黑龙江省作为我国农业生产大省，家庭农场的发展对绿色农业具有重大影响。基于计划行为理论（TPB），本研究以2019年黑龙江省评定的222个家庭农场示范基地为样本，通过定向设计、发放、回收和整理问卷，构建结构方程模型（SEM）深入探讨参与家庭农场绿色农业生产融资行为的影响因素。研究发现，农户的融资意愿由家庭农场经营者的态度、主观规范和感知行为控制决定，农户的融资意愿和感知行为控制由农户的融资行为决定。其中，态度、主观规范和感知行为控制对融资意愿有显著正向影响，并进一步作用于融资行为。融资意愿和感知行为控制对融资行为有直接影响且呈显著正向作用。本文旨在改善和优化家庭农场参与绿色农业的融资环境，提高新型农业经营者参与绿色农业的积极性。
