Raman Swathi, Patel Takshaka, Taylor George, Kling Sarah, Kuo Lindsay
Lewis Katz School of Medicine at Temple University, Philadelphia, Pennsylvania.
Department of Surgery, Lewis Katz School of Medicine at Temple University, Philadelphia, Pennsylvania.
J Surg Res. 2022 Jan;269:171-177. doi: 10.1016/j.jss.2021.08.017. Epub 2021 Sep 24.
There is a wide range of social media adoption within medical specialties. The use of social media by endocrine surgeons has not been investigated. We undertook this study to describe the use of social media and other platforms by endocrine surgeons.
The American Association of Endocrine Surgeons' publicly available website was used to identify practicing endocrine surgeons in the United States. Surgeon demographics and practice characteristics were collected via internet query. Five social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) were investigated for professional accounts. The presence of a non-institutional professional website, an active Healthgrades account, and presence in non-institutional YouTube videos were also queried. One point was assigned for presence on each of the eight platforms. A professional internet presence (PIP) score was calculated. Descriptive statistics were performed on PIP scores to evaluate the relationship between surgeon and practice characteristics and PIP score.
A total of 417 endocrine surgeons were studied. LinkedIn (222, 53.2%) and Twitter (110, 26.4%) were the most commonly used platforms. PIP scores were categorized into zero, one, two, and three or more accounts; 26.9% of surgeons had no professional internet presence. Academic surgeons had a significantly different PIP score than community-based surgeons (P < 0.01). There was no significant association between PIP score and surgeon sex, geographic regions, rural versus urban settings, and years of experience.
Self-identified US endocrine surgeons have low professional internet presence. Endocrine surgeons may consider bolstering their professional internet presence to disseminate medical information.
医学专业领域对社交媒体的应用范围广泛。内分泌外科医生对社交媒体的使用情况尚未得到研究。我们开展这项研究以描述内分泌外科医生对社交媒体及其他平台的使用情况。
利用美国内分泌外科医生协会的公开网站来确定美国执业的内分泌外科医生。通过互联网查询收集外科医生的人口统计学信息和执业特征。调查了五个社交媒体平台（脸书、照片墙、推特、领英、优兔）上的专业账户。还查询了是否存在非机构性专业网站、活跃的健康评分账户以及是否出现在非机构性优兔视频中。在八个平台上每出现一个记一分。计算专业网络形象（PIP）得分。对PIP得分进行描述性统计，以评估外科医生及执业特征与PIP得分之间的关系。
共研究了417名内分泌外科医生。领英（222人，53.2%）和推特（110人，26.4%）是最常用的平台。PIP得分分为零、一、二以及三个或更多账户；26.9%的外科医生没有专业网络形象。学术型外科医生的PIP得分与社区外科医生有显著差异（P < 0.01）。PIP得分与外科医生性别、地理区域、城乡环境以及从业年限之间无显著关联。
自我认定的美国内分泌外科医生的专业网络形象较低。内分泌外科医生可考虑加强其专业网络形象以传播医学信息。
