Tan Houng Chien, Ho Jo Ann, Kumarusamy Risidaxshinni, Sambasivan Murali
Faculty of Accountancy, Finance and Business, 61777Tunku Abdul Rahman University College, Kuala Lumpur, Malaysia.
School of Business and Economics, 37449Universiti Putra Malaysia, Selangor, Malaysia.
J Empir Res Hum Res Ethics. 2022 Jul;17(3):382-400. doi: 10.1177/15562646211046091. Epub 2021 Oct 6.
Given the sensitive nature of ethics research, the presence of social desirability bias (SDB) threatens the validity of research findings. As ethics studies often overlook this bias, we aimed to provide evidence that SDB varies across individual and situational factors. We thus investigated the influence of socio-demographic factors and survey modes on SDB. A total of 348 working adults were randomly chosen to participate in either an on-line or off-line survey containing eight versions of the Marlowe-Crowne Social Desirability (MCSD) scale. The reliabilities for the eight versions ranged from 0.35 to 0.81. Statistical tests revealed that different socio-demographic factors influence different versions of the MCSD scale. The results also showed that using on-line surveys minimizes SDB. This study provides practical implications and suggestions for future research.
鉴于伦理研究的敏感性，社会期望偏差（SDB）的存在威胁到研究结果的有效性。由于伦理研究常常忽视这种偏差，我们旨在提供证据表明SDB因个体和情境因素而异。因此，我们调查了社会人口统计学因素和调查方式对SDB的影响。总共随机选择了348名在职成年人参与一项包含八个版本的马洛-克罗恩社会期望（MCSD）量表的在线或离线调查。这八个版本的信度范围为0.35至0.81。统计测试表明，不同的社会人口统计学因素会影响MCSD量表的不同版本。结果还表明，使用在线调查可将SDB降至最低。本研究为未来研究提供了实际意义和建议。
