Department of Otolaryngology-Head & Neck Surgery, Vanderbilt University Medical Center, Nashville, TN, USA.
Ann Otol Rhinol Laryngol. 2022 Sep;131(9):954-961. doi: 10.1177/00034894211050625. Epub 2021 Oct 7.
To evaluate the impact of otolaryngology programs' social media on residency candidates in the 2020 to 2021 application cycle.
An anonymous survey was distributed via Otomatch, Headmirror, and word of mouth to otolaryngology residency applicants in the 2021 Match. Survey items included demographics, social media usage, and impact of programs' social media on applicant perception and ranking. Descriptive statistics were performed, and responses based on demographic variables were compared using Fisher's exact and Mann-Whitney tests.
Of 64 included respondents, nearly all (61/64, 95%) used Facebook, Instagram, and/or Twitter for personal and/or professional purposes. Applicants (59/64, 92%) most commonly researched otolaryngology residency programs on Instagram (55/59, 93%) and Twitter (36/59, 61%), with younger ( = .023) and female ( = .043) applicants being more likely to engage with programs on Instagram. Program accounts were most helpful in showcasing program culture (50/59, 85%) and highlighting its location (34/59, 58%). Nearly one third (19/59, 32%) reported that social media impacted their rank list. Age, gender, reapplication, home program status, or time taken off before and/or during medical school did not significantly influence social media's usefulness in the application cycle.
Social media platforms like Instagram and Twitter are frequently used by applicants to assess otolaryngology residency programs. Programs' social media accounts effectively demonstrate program culture and affect applicants' rank lists. As social media usage continues to rise in the medical community, these findings can help otolaryngology residency programs craft a beneficial online presence that aids in recruitment, networking, and education.
评估耳鼻喉科项目的社交媒体在 2020 至 2021 年申请周期中对住院医师候选人的影响。
通过 Otomatch、Headmirror 和口口相传向 2021 年 Match 中的耳鼻喉科住院医师申请人分发匿名调查。调查项目包括人口统计学、社交媒体使用情况以及项目社交媒体对申请人认知和排名的影响。进行描述性统计分析，并使用 Fisher 精确检验和 Mann-Whitney U 检验比较基于人口统计学变量的回答。
在纳入的 64 名受访者中，几乎所有人（61/64，95%）都将 Facebook、Instagram 和/或 Twitter 用于个人和/或专业目的。申请人（59/64，92%）最常在 Instagram（55/59，93%）和 Twitter（36/59，61%）上研究耳鼻喉科住院医师项目，年龄较小（ = .023）和女性（ = .043）的申请人更有可能在 Instagram 上与项目互动。项目账户最有助于展示项目文化（50/59，85%）和突出其位置（34/59，58%）。近三分之一（19/59，32%）的人报告说社交媒体影响了他们的排名。年龄、性别、再申请、家庭项目状态或在医学院之前和/或期间休假的时间并没有显著影响社交媒体在申请周期中的有用性。
像 Instagram 和 Twitter 这样的社交媒体平台经常被申请人用来评估耳鼻喉科住院医师项目。项目的社交媒体账户有效地展示了项目文化，并影响了申请人的排名。随着社交媒体在医学界的使用持续增加，这些发现可以帮助耳鼻喉科住院医师项目建立有益的在线形象，以帮助招聘、网络和教育。
