Liu Bojing, Lu Lu, Zhang Hua, Liu Chanjuan
School of International Studies, Wenzhou Medical University, Wenzhou, China.
School of Innovation and Entrepreneurship Education, Wenzhou Medical University, Wenzhou, China.
Front Psychol. 2021 Sep 27;12:719454. doi: 10.3389/fpsyg.2021.719454. eCollection 2021.
This study uses the structure-conduct-performance analytical framework in industrial organization theory to analyze Chinese startups' corporate social responsibility (CSR) assuming normalization after the COVID-19 pandemic. Specifically, we take the external impact of the pandemic on startups during the pandemic as a starting point for analyzing the changes in the structure of startups and their CSR performance. We find a positive correlation between the pandemic and the performance of startups. We propose that the CSR of startups is not simply altruism but must involve an "altruistic and self-interested" mechanism. Therefore, this study proposes that during the pandemic, startups need to rebuild their CSR model. Furthermore, the company's "economic man" and "social man" are interdependent; economic, ethical, and legal responsibilities are parallel and charitable responsibilities remain the highest pursuit amid the pandemic. The social responsibility of startups as the COVID-19 pandemic normalizes is a strategic choice.
本研究运用产业组织理论中的结构-行为-绩效分析框架，对新冠疫情大流行后假定正常化情况下中国初创企业的企业社会责任（CSR）进行分析。具体而言，我们将疫情期间疫情对初创企业的外部影响作为分析初创企业结构变化及其企业社会责任表现的出发点。我们发现疫情与初创企业的表现之间存在正相关关系。我们提出，初创企业的企业社会责任并非简单的利他主义，而是必须涉及一种“利他且利己”的机制。因此，本研究提出，在疫情期间，初创企业需要重建其企业社会责任模式。此外，公司的“经济人”和“社会人”是相互依存的；经济责任、道德责任和法律责任是并行不悖的，而慈善责任仍是疫情期间的最高追求。随着新冠疫情常态化，初创企业的社会责任是一种战略选择。
