Reelick N F, Verbeek M H
J Am Dent Assoc. 1986 Nov;113(5):803-4. doi: 10.14219/jada.archive.1986.0261.
In 1984, the dental association organized a mass media campaign in two regions in Holland to determine whether a similar campaign could be conducted throughout the country. Research was done to see whether such a campaign was a feasible and effective way to promote dental visits and dental health. The result of the research showed that it was feasible to manage such a campaign. Most participating patients and dentists were positive about the campaign. It is questionable, however, whether the campaign effectively promoted dental visits and dental health, as few patients were motivated by the campaign to visit the dentist. The campaign may have long-term effects that would increase the willingness of the new patients and, in turn, of their relatives and friends to visit the dentist.
1984年，荷兰牙科协会在该国两个地区组织了一场大众媒体宣传活动，以确定是否可以在全国开展类似活动。开展研究旨在了解这样的活动是否是促进看牙和口腔健康的可行且有效方式。研究结果表明开展此类活动是可行的。大多数参与的患者和牙医对该活动持积极态度。然而，该活动是否有效促进了看牙和口腔健康仍值得怀疑，因为很少有患者因该活动而有动力去看牙医。该活动可能会产生长期影响，从而增加新患者及其亲朋好友看牙的意愿。
