Murtomaa H, Masalin K
Acta Odontol Scand. 1984 Oct;42(5):297-303. doi: 10.3109/00016358408993884.
In 1981 a national health campaign was launched to increase demand for dental services in Finland. The nationwide campaign was preceded by a separate campaign directed at getting the dentists to accept the responsibility for maintaining a regular treatment pattern for their patients. In the second part the public was informed of the means to keep their teeth throughout life via mass-media communication. The effects of this campaign was evaluated by the data from an interview study of 694 15- to 50-year-old Finns made in 1983 and by comparing these results with data from a nationwide study of 648 of the same age group carried out in 1980. In 1980, 54% of the interviewees had visited a dentist within the last 12 months. The corresponding percentage in 1983 was 65%. The commonest reason for the latest dental visit in both surveys was routine examination. The number of interviewees recalled by the dentist was 4% in 1980 and 8% in 1983. Oral hygiene was most frequently stated as the most important preventive dental measure. The interviewees had no doubts that teeth could be kept throughout life. Although the effect of the campaign can be considered positive, in terms of giving stimulus to visit the dentist, the insufficiency of the mass media communication in changing health behavior was also demonstrated.
1981年，芬兰发起了一场全国性的健康运动，以增加对牙科服务的需求。在这场全国性运动之前，还开展了一场单独的运动，旨在让牙医承担起为患者维持定期治疗模式的责任。在第二阶段，通过大众媒体宣传，向公众介绍了终身保持牙齿健康的方法。通过对1983年对694名15至50岁芬兰人进行的访谈研究数据进行评估，并将这些结果与1980年对同一年龄组648人进行的全国性研究数据进行比较，来评估这场运动的效果。1980年，54%的受访者在过去12个月内看过牙医。1983年的相应比例为65%。在两项调查中，最近一次看牙医最常见的原因都是例行检查。牙医回访的受访者比例在1980年为4%，在1983年为8%。口腔卫生最常被认为是最重要的预防性牙科措施。受访者毫不怀疑牙齿可以终身保持健康。尽管这场运动的效果可以被认为是积极的，在促使人们去看牙医方面，但也表明了大众媒体宣传在改变健康行为方面的不足。
