Lindblom Eric N, Johnson Andrea C, Gray Tiffany, Luta George, Mays Darren
Eric N. Lindblom, Program Director, O'Neill Institute for National & Global Health Law, Georgetown University Law Center, Washington, DC. Andrea C. Johnson, Doctoral Student, Milken Institute School of Public Health, George Washington University, Washington, DC. Tiffany Gray, Doctoral Student, Milken Institute School of Public Health, George Washington University, Washington, DC. George Luta, Associate Professor, Department of Biostatistics, Bioinformatics, and Biomathematics, Georgetown University Medical Center, Washington, DC. Darren Mays, Associate Professor, Cancer Prevention & Control Program, Lombardi Comprehensive Cancer Center, Georgetown University Medical Center, Washington, DC.
Tob Regul Sci. 2019 Mar;5(2):124-134. doi: 10.18001/trs.5.2.4.
To test if consumers perceive filtered "little cigars" as legally-defined cigarettes and identify features they associate with cigarettes but not little cigars and vice versa.
1,030 adults ( age 31.1 years, 34% male, 25% non-white) were randomized in a 2×2 between-subjects experiment to view images of filtered "little cigars" that varied by package labeling (cigars: yes/no) and the product displayed in front of the packaging (filtered "little cigar" or cigarette). Measures assessed participants' perceptions that the product shown can be used as a substitute for cigarettes and features perceived to be associated with cigarettes vs. little cigars.
Participants perceived filtered "little cigars" as substitutes for cigarettes, perceived certain features to be more like little cigars (e.g., no filter/tip, wrapped in tobacco leaf) and others to be more like cigarettes (e.g., filtered, could be inhaled deeply). In analysis of covariance assessing experimental condition effects, participants viewing images of cigarettes had stronger perceptions that filtered "little cigars" could be used as cigarette substitutes and had cigarette characteristics, but the effect was small.
This study provides new evidence that filtered "little cigars" are perceived by consumers as cigarettes under current laws and identifies features distinguishing little cigars from cigarettes.
测试消费者是否将过滤嘴“小雪茄”视为法定定义的香烟，并识别他们认为与香烟相关但与小雪茄无关的特征，反之亦然。
1030名成年人（年龄31.1岁，34%为男性，25%为非白人）被随机分配到一个2×2的组间实验中，观看过滤嘴“小雪茄”的图片，这些图片因包装标签（雪茄：是/否）和包装前展示的产品（过滤嘴“小雪茄”或香烟）而有所不同。测量指标评估了参与者对所展示产品可作为香烟替代品的看法，以及被认为与香烟和小雪茄相关的特征。
参与者将过滤嘴“小雪茄”视为香烟的替代品，认为某些特征更像小雪茄（例如，无过滤嘴/烟嘴，用烟叶包裹），而其他特征更像香烟（例如，有过滤嘴，可以深深吸入）。在评估实验条件效应的协方差分析中，观看香烟图片的参与者更强烈地认为过滤嘴“小雪茄”可以用作香烟替代品且具有香烟特征，但这种效应较小。
本研究提供了新的证据，表明在现行法律下，消费者将过滤嘴“小雪茄”视为香烟，并识别出了区分小雪茄和香烟的特征。
