Luo Yi, Xu Xiaowei
College of Business Administration, Capital University of Economics and Business, Beijing, China.
School of Business Administration, Southwestern University of Finance and Economics, Chengdu, China.
Int J Hosp Manag. 2021 Apr;94:102849. doi: 10.1016/j.ijhm.2020.102849. Epub 2021 Jan 7.
Online reviews remain important during the COVID-19 pandemic as they help customers make safe dining decisions. To help restaurants better understand customers' needs and sustain their business under current circumstance, this study extracts restaurant features that are cared for by customers in current circumstance. This study also introduces deep learning methods to examine customers' opinions about restaurant features and to detect reviews with mismatched ratings. By analyzing 112,412 restaurant reviews posted during January-June 2020 on Yelp.com, four frequently mentioned restaurant features (e.g., service, food, place, and experience) along with their associated sentiment scores were identified. Findings also show that deep learning algorithms (i.e., Bidirectional LSTM and Simple Embedding + Average Pooling) outperform traditional machine learning algorithms in sentiment classification and review rating prediction. This study strengthens the extant literature by empirically analyzing restaurant reviews posted during the COVID-19 pandemic and discovering suitable deep learning algorithms for different text mining tasks.
在新冠疫情期间,在线评论仍然很重要,因为它们有助于顾客做出安全的就餐决策。为了帮助餐厅更好地了解顾客需求,并在当前情况下维持经营,本研究提取了当前情况下顾客所关心的餐厅特征。本研究还引入了深度学习方法,以考察顾客对餐厅特征的看法,并检测评分不匹配的评论。通过分析2020年1月至6月在Yelp.com上发布的112412条餐厅评论,确定了四个经常被提及的餐厅特征(如服务、食物、地点和体验)及其相关的情感得分。研究结果还表明,在情感分类和评论评分预测方面,深度学习算法(即双向长短期记忆网络和简单嵌入+平均池化)优于传统机器学习算法。本研究通过实证分析新冠疫情期间发布的餐厅评论,并为不同的文本挖掘任务发现合适的深度学习算法,加强了现有文献。