Bai Shizhen, Zheng Xuezhen, Han Chunjia, Bi Xinrui
School of Management, Harbin University of Commerce, Harbin, China.
Department of Management, Birkbeck, University of London, London, United Kingdom.
Front Psychol. 2023 Jan 10;13:1043844. doi: 10.3389/fpsyg.2022.1043844. eCollection 2022.
This study aimed to explore and evaluate factors that impact the dining experience of vegetarian consumers within a range of vegetarian-friendly restaurants. To explore the factors and understand consumer experience, this study analyzed a vast number of user-generated contents of vegetarian consumers, which have become vital sources of consumer experience information. This study utilized machine-learning techniques and traditional methods to examine 54,299 TripAdvisor reviews of approximately 1,008 vegetarian-friendly restaurants in London. The study identified 21 topics that represent a holistic opinion influencing the dining experience of vegetarian customers. The results suggested that "value" is the most popular topic and had the highest topic percentage. The results of regression analyses revealed that five topics had a significant impact on restaurant ratings, while 12 topics had negative impacts. Restaurant managers who pay close attention to vegetarian aspects may utilize the findings of this study to satisfy vegetarian consumer requirements better and enhance service operations.
本研究旨在探索和评估一系列适合素食者的餐厅中影响素食消费者用餐体验的因素。为了探究这些因素并了解消费者体验，本研究分析了大量素食消费者生成的内容，这些内容已成为消费者体验信息的重要来源。本研究运用机器学习技术和传统方法，对伦敦约1008家适合素食者的餐厅的54299条猫途鹰评论进行了分析。该研究确定了21个代表影响素食顾客用餐体验的整体观点的主题。结果表明，“价值”是最热门的主题，且主题百分比最高。回归分析结果显示，五个主题对餐厅评分有显著影响，而十二个主题有负面影响。密切关注素食方面的餐厅经理可以利用本研究的结果，更好地满足素食消费者的需求并改善服务运营。
