Embedded librarians: An innovative experience in health and wellness communication.

The article discusses the experiences of Italian librarians taking part in an institutional project to produce a new general-public-oriented health web portal. The web portal was set up to provide verified and easily understandable health information, and to debunk health-related fake news circulating on the internet. The different roles, knowledge and skills acquired in during the project this are discussed and show how the librarian's knowledge and skills were of fundamental importance for the success of the Web Portal. By collaborating with other professions new skills such as social media management, video creation and Search Engine Optimization were gained, which enhanced the information literacy role of the service.