Perrett David Ian, Sprengelmeyer Reiner
School of Psychology & Neuroscience, University of St Andrews, UK.
Iperception. 2021 Nov 15;12(6):20416695211053361. doi: 10.1177/20416695211053361. eCollection 2021 Nov.
Fashion stylists advise clothing colours according to personal categories that depend on skin, hair and eye colour. These categories are not defined scientifically, and advised colours are inconsistent. Such caveats may explain the lack of formal tests of clothing colour aesthetics. We assessed whether observers preferred clothing colours that are linked to variation in melanin levels among White women. For this, we presented 12 women's faces: six with fair skin (relatively lower in melanin) and six with tanned skin (relatively higher in melanin). Across two experiments, observers ( = 96 and 75) selected the colour (hue and saturation or hue and value) of simulated clothing that most suited the skin tone of each face. Observers showed strong preferences for red and blue hues, and in addition favoured 'cool' blue hues to match fair skin and 'warm' orange/red hues to match tanned skin. This finding suggests that skin tone can determine colour preferences for clothes.
时尚造型师会根据个人类别来建议服装颜色，这些类别取决于肤色、发色和眼睛颜色。这些类别并非科学定义的，所建议的颜色也不一致。这些警告或许可以解释为何缺乏对服装颜色美学的正式测试。我们评估了观察者是否更喜欢与白人女性黑色素水平变化相关的服装颜色。为此，我们展示了12张女性面孔：6张肤色白皙（黑色素水平相对较低），6张皮肤晒黑（黑色素水平相对较高）。在两个实验中，观察者（分别为96人和75人）选择了最适合每张面孔肤色的模拟服装颜色（色调和饱和度或色调和明度）。观察者对红色和蓝色调表现出强烈偏好，此外，他们更喜欢用“冷”蓝色调来搭配白皙皮肤，用“暖”橙色/红色调来搭配晒黑的皮肤。这一发现表明肤色可以决定对服装颜色的偏好。
