Department of Otolaryngology-Head and Neck Surgery, The Ohio State University Wexner Medical Center, 915 Olentangy River Road, Suite 4000, Columbus, OH 43212, USA.
Riviera ENT, Cottage Hospital Santa Barbara, 1819 State Street, Suite A, Santa Barbara, CA 93101, USA. Electronic address: https://twitter.com/rivieraentsb.
Otolaryngol Clin North Am. 2022 Feb;55(1):125-135. doi: 10.1016/j.otc.2021.08.005.
The days of making a first impression when you meet your patients in person are numbered. Rather, in today's digital age, your prospective patients have likely already formed opinions about you and your practice before they meet you. And these opinions are largely influenced by the information they discover about you online. While you cannot completely control your personal brand or reputation as a physician, you can certainly try by controlling your online narrative: communicate your expertise and your value by effectively using social media, by regularly updating your practice website, and by proactively managing patient satisfaction reflected on physician rating websites. Set yourself apart in a competitive market today by building a strong digital presence.
当你亲自与患者见面时，给他们留下第一印象的日子已经屈指可数了。相反，在当今的数字时代，你的潜在患者在见到你之前很可能已经对你和你的诊所形成了看法。而这些看法在很大程度上受到他们在网上发现的关于你的信息的影响。虽然你无法完全控制作为医生的个人品牌或声誉，但你可以通过有效利用社交媒体、定期更新诊所网站以及积极管理反映在医生评级网站上的患者满意度来尝试控制你的网络形象。通过建立强大的数字形象，在竞争激烈的市场中脱颖而出。
