Gay Susan, Pho Kevin
InfoBrand Publishing, Inc., Bryn Mawr, PA, USA.
J Med Pract Manage. 2013 Sep-Oct;29(2):81-3.
Can patients reliably choose a good doctor online? Inevitably, some will. Many doctors are not comfortable being visible online. So if you do not have a blog or a social media profile, what shows up when a patient Googles you most likely will be something from an online rating site. This trend can have a profound impact on a medical practice. As one of authors (KP) noticed, patients are now saying that they found his practice through the Internet, in stark contrast to 10 years ago, when their information sources were the Yellow Pages or a newspaper ad, or from calling the local hospital. Below are five key reasons why determining your online reputation today can pay off in the future. This article will guide you in establishing your social media footprint and includes a personal story of one physician's reaction to conducting a Google search on herself.
患者能否在网上可靠地选择一位好医生？不可避免地，有些人能做到。许多医生对在网上露面并不自在。所以如果你没有博客或社交媒体资料，当患者在谷歌上搜索你时出现的内容很可能来自某个在线评级网站。这种趋势会对医疗业务产生深远影响。正如作者之一（KP）所注意到的，患者现在表示他们是通过互联网找到他的诊所的，这与10年前形成了鲜明对比，那时他们的信息来源是黄页、报纸广告，或者是拨打当地医院的电话。以下是如今确定你的在线声誉在未来会有回报的五个关键原因。本文将指导你建立社交媒体足迹，并包含一位医生对自己进行谷歌搜索的反应的个人故事。
