Brett Emma, Krissinger Robert, King Andrea
University of Chicago, Department of Psychiatry & Behavioral Neuroscience, United States.
Prev Med Rep. 2021 Nov 16;24:101644. doi: 10.1016/j.pmedr.2021.101644. eCollection 2021 Dec.
Electronic cigarette (e-cigarette) use continues to rise among youth with new devices and technology outpacing regulation. The "cloud chasing" phenomenon, whereby vapers compete or otherwise showcase the production of large or artistic exhaled aerosols from e-cigarettes, played a role in the early appeal of e-cigarette use in youth. This paper describes the sudden rise in the phenomenon of cloud chasing on social media and at vaping conventions due to the proliferation of second and third-generation powerful e-cigarette devices in their peak in 2015 and then their subsequent decline in the past few years. We describe four distinct factors that affected both the rise and fall in cloud chasing, including: 1) the rapid evolution of powerful e-cigarette devices, 2) the increase in social media promotions, 3) an inability of regulatory bodies to keep up with evolving ENDS technology, and 4) two recent widespread health concerns and conditions. Conclusions highlight the importance of swift regulation and effective health communication to mitigate unintended consequences of product evolution. It remains unknown whether such vape tricks and related competitions will reemerge and appeal to youth as store fronts reopen and devices continue to evolve.
随着新设备和技术的发展速度超过监管，青少年使用电子烟的情况持续增加。“云雾追逐”现象，即电子烟使用者相互竞争或以其他方式展示从电子烟中呼出的大量或造型独特的气溶胶，在电子烟早期吸引青少年使用方面起到了作用。本文描述了由于2015年第二代和第三代强大电子烟设备达到顶峰并随后在过去几年中衰落，社交媒体和电子烟展会中“云雾追逐”现象突然兴起的情况。我们描述了影响“云雾追逐”兴衰的四个不同因素，包括：1）强大电子烟设备的快速发展；2）社交媒体推广的增加；3）监管机构无法跟上不断发展的电子烟技术；4）最近两个广泛存在的健康问题和状况。结论强调了迅速监管和有效健康宣传对于减轻产品发展意外后果的重要性。随着店面重新开业以及设备不断发展，此类电子烟技巧和相关竞赛是否会再次出现并吸引青少年，目前尚不清楚。
