Overcoming plant blindness in science, education, and society.

Plants are amazing organisms. They make up around 80% of all biomass on Earth, play important roles in almost all ecosystems, and support humans and other animals by providing shelter, oxygen, and food. Despite this, many people have a tendency to overlook plants, a phenomenon known as "plant blindness." Here, we explore the reasons behind plant blindness, discuss why some people are relatively unaffected by it, and promote education around plant science to overcome this phenomenon and raise awareness of the importance of plants in the wider community. Summary Many people tend to overlook the importance of plants in the biosphere. This phenomenon is described as "plant blindness," a term proposed 20 years ago to denote the inability of a person to notice plants and/or appreciate their significance. To explore why some people seem immune to plant blindness, we asked plant scientists on Twitter why they became interested in plants. Many replied that their interest developed from early experiences in life or inspiring teachers at school. Others were attracted to the scientific disciplines related to plant science or valued the contribution of plants to global ecosystems and human civilization. Based on these anecdotes and the empirical findings of other researchers, we argue that plants should play a more central role in biological education, from the early years to university and beyond. Furthermore, as plant scientists, we should do our best to raise awareness about the fascinating aspects of plants and their importance in human affairs within the wider community.