Yin Bibo, Yu Yajing, Xu Xiaocang
College of Economic and Trade, Hunan University of Technology and Business, Changsha 410205, China.
College of Science, Hunan University of Technology and Business, Changsha 410205, China.
Behav Sci (Basel). 2021 Dec 9;11(12):171. doi: 10.3390/bs11120171.
The COVID-19 pneumonia epidemic has had an enormous impact on people's lives, particularly aspects of life such as consumption, and has therefore brought new elements to the expansion of Consumer behavior theory. This paper searches the literature on consumption research conducted from 1981 to 2021, including sources such as CNKI, Wanfang, Google Scholar, and Web of Science. Through the exploration of the existing relevant literature, this article found that the COVID-19 pneumonia epidemic has had a profound impact on consumption willingness, consumption patterns, and consumption objects, and, as such, has newly expanded the theoretical model of consumer behavior. Through reviewing the literature, this paper found some results. For example with regard to consumption patterns, early studies and the impact of COVID-19 was focused on online consumption, however in the context of COVID-19, scholars proposed paying attention to the combination of online and offline development. The COVID-19 pneumonia epidemic has had a profound effect on consumer behavior worldwide. Under the current economic depression, the government should take adequate measures in order to respond to the new changes in consumer behavior and therefore promote economic growth. For example, the government should encourage the combination of online and offline business operation modes to break the boundaries of customer groups and supply chains, so that consumers can buy anytime and anywhere.
新冠疫情对人们的生活产生了巨大影响，尤其是在消费等生活方面，因此也为消费者行为理论的拓展带来了新元素。本文检索了1981年至2021年期间关于消费研究的文献，包括中国知网、万方、谷歌学术和科学网等来源。通过对现有相关文献的探索，本文发现新冠疫情对消费意愿、消费模式和消费对象产生了深远影响，从而新拓展了消费者行为的理论模型。通过文献回顾，本文得出了一些结果。例如在消费模式方面，早期研究及新冠疫情的影响聚焦于线上消费，然而在新冠疫情背景下，学者们提出要关注线上线下融合发展。新冠疫情对全球消费者行为产生了深远影响。在当前经济低迷的情况下，政府应采取适当措施以应对消费者行为的新变化，从而促进经济增长。例如，政府应鼓励线上线下商业模式相结合，打破客户群体和供应链的界限，使消费者能够随时随地购物。
