Department of Physical Therapy, Graduate Institute of Rehabilitation Science, China Medical University, Taichung 406040, Taiwan.
Department of Physical Medicine and Rehabilitation, Asia University Hospital, Asia University, Taichung 413505, Taiwan.
Int J Environ Res Public Health. 2023 Jan 29;20(3):2396. doi: 10.3390/ijerph20032396.
Soothing dolls are becoming increasingly popular in a society with a lot of physical and mental stress. Many products are also combined with soothing dolls to stimulate consumers' desire for impulse buying. However, there is no research on the relationship between consumers' purchasing behavior, consumers' preference for soothing dolls, and visual preference. The purpose of this study was to examine the possible factors that affect the emotional and visual preferences of soothing dolls. Two local stores' sales lists were used to extract three different types of dolls. The 2D and 3D versions of these three dolls were used. Subjective emotional preferences were examined by the self-assessment manikin (SAM) scale, with 5-point Likert scales for valence and arousal factors. An eye tracker was used to examine visual preferences, both before and after positive/negative emotion stimulation by the International Affective Picture System (IAPS). There were 37 subjects involved, with an age range of 20-28 years. The experimental results show that the average valence/arousal scores for 2D/3D dolls were (3.80, 3.74) and (2.65, 2.68), respectively. There was no statistical difference, but both 2D and 3D pictures had high valence scores. Eye tracker analysis revealed no gaze difference in visual preference between 2D and 3D dolls. After negative emotional picture stimulation, the observation time of the left-side doll decreased from 2.307 (std 0.905) to 1.947 (std 1.038) seconds, < 0.001; and that of the right-side picture increased from 1.898 (std 0.907) to 2.252 (std 1.046) seconds, < 0.001. The average observation time ratio of the eye on the 3D doll was 40.6%, higher than that on the 2D doll (34.3%, = 0.02). Soothing dolls may be beneficial for emotion relaxation. Soothing dolls always have high valence features according to the SAM evaluation's measurement. Moreover, this study proposes a novel research model using an eye-tracker and the SAM for the SOR framework.
在一个身心压力大的社会中，安抚玩偶越来越受欢迎。许多产品也结合了安抚玩偶来刺激消费者的冲动购买欲望。然而，目前还没有研究消费者购买行为、消费者对安抚玩偶的偏好与视觉偏好之间的关系。本研究旨在探讨可能影响安抚玩偶的情感和视觉偏好的因素。通过从当地两家商店的销售清单中提取出三种不同类型的玩偶，再用这三种玩偶的 2D 和 3D 版本进行研究。使用自我评估情绪量表（SAM）对主观情绪偏好进行评估，使用 5 点李克特量表对效价和唤醒因素进行评估。使用眼动追踪仪，在国际情感图片系统（IAPS）进行正/负情绪刺激前后，分别对视觉偏好进行测试。共有 37 名年龄在 20-28 岁之间的被试参与了实验。实验结果表明，2D/3D 玩偶的平均效价/唤醒分数分别为（3.80，3.74）和（2.65，2.68），无统计学差异，但 2D 和 3D 图片的效价得分都很高。眼动追踪分析显示，2D 和 3D 玩偶在视觉偏好上没有注视差异。在负面情绪图片刺激后，左侧玩偶的观察时间从 2.307（std 0.905）秒减少到 1.947（std 1.038）秒，<0.001；右侧图片的观察时间从 1.898（std 0.907）秒增加到 2.252（std 1.046）秒，<0.001。眼动仪对 3D 玩偶的平均观察时间比为 40.6%，高于 2D 玩偶（34.3%，=0.02）。安抚玩偶可能对情绪放松有益。根据 SAM 评估的测量，安抚玩偶始终具有高效价特征。此外，本研究提出了一个使用眼动追踪仪和 SAM 的新型研究模型，用于 SOR 框架。
