Department of Communication, University of Arkansas.
Department of Communication Studies and Department of Public Health, The College of New Jersey.
Health Commun. 2023 Jul;38(8):1631-1640. doi: 10.1080/10410236.2021.2023385. Epub 2022 Jan 5.
This study examines the impact of message fatigue and what makes people fatigued in the context of the COVID-19 pandemic. Data collected with a Qualtrics panel ( = 744) showed that both active (i.e., reactance) and passive (i.e., inattention) resistance in message processing mediated the relationships between message fatigue and intentions to follow three types of preventive behaviors against COVID-19 (i.e., wearing masks, social distancing, and washing hands). The indirect effect of message fatigue on intention to seek COVID-19 information was explained by inattention but not reactance. Analyses of open-ended responses identified 18 types of COVID-related information that individuals were tired of hearing about. About 73.38% of participants ( = 546) reported that they were tired of hearing about at least one type of information about COVID-19, with mask-wearing being the most frequently mentioned (21.91%). The results extend existing research on message fatigue-evoked resistance to persuasion and provide practical implications for public health message design.
本研究考察了在 COVID-19 大流行背景下信息疲劳的影响因素，以及是什么让人感到疲劳。通过 Qualtrics 面板（=744）收集的数据显示，信息处理过程中的主动（即，反抗）和被动（即，不关注）阻力中介了信息疲劳与三种 COVID-19 预防行为（即戴口罩、保持社交距离和勤洗手）意向之间的关系。信息疲劳对寻求 COVID-19 信息意向的间接影响是由不关注而不是反抗来解释的。对开放式回答的分析确定了 18 种个体厌倦听到的与 COVID 相关的信息类型。大约 73.38%的参与者（=546）报告说，他们已经厌倦了听到至少一种关于 COVID-19 的信息，其中戴口罩被提到的频率最高（21.91%）。研究结果扩展了有关信息疲劳引起的抵制说服的现有研究，并为公共卫生信息设计提供了实际意义。
