Tilburg School of Humanities and Digital Sciences, Tilburg University, 5037 AB Tilburg, The Netherlands.
Open Evidence Research, Open Evidence, 08005 Barcelona, Spain.
Nutrients. 2021 Dec 29;14(1):157. doi: 10.3390/nu14010157.
Currently, food marketing for unhealthy foods is omnipresent. Foods high in fat, salt, and sugar (HFSS) are advertised intensively on several media platforms, including digital platforms that are increasingly used by children, such as social media, and can be bought almost everywhere. This could contribute to the obesity epidemic that we are facing. As the majority of children and adolescents do not eat the recommended amount of fruits and vegetables (F&V), which leads to chronic diseases, we need to change the obesogenic environment to a healthogenic environment. Reducing the marketing of energy-dense snacks to children and increasing the promotion of healthier foods, such as fruits and vegetables, may be an effective and necessary instrument to improve the dietary intake of children and reduce the risk of their experiencing some chronic diseases later in life. With this focused narrative review, we provide an overview of how children and adolescents react to food promotions and how food promotional efforts might be a useful tool to increase the attractiveness of fruit and vegetables. This review therefore contributes to the question of how changing the advertising and media environment of children and adolescents could help create a world where the healthy choice is the easier choice, which would reduce childhood obesity and improve children's health, as well as to make the food system more sustainable.
目前，不健康食品的营销无处不在。高脂肪、高盐和高糖 (HFSS) 的食品在包括社交媒体在内的多个媒体平台上进行密集广告宣传，而社交媒体是儿童越来越多使用的数字平台，并且这些食品几乎随处可见。这可能导致我们面临肥胖症的流行。由于大多数儿童和青少年没有食用推荐量的水果和蔬菜（F&V），这导致了慢性病的发生，因此我们需要将肥胖环境转变为健康环境。减少向儿童推销高热量零食，并增加水果和蔬菜等更健康食品的推广，可能是改善儿童饮食摄入和降低他们日后患某些慢性病风险的有效且必要手段。通过本次重点叙述性综述，我们概述了儿童和青少年对食品促销的反应，以及食品促销活动如何成为提高水果和蔬菜吸引力的有用工具。因此，本综述有助于回答如何改变儿童和青少年的广告和媒体环境，以帮助创造一个健康选择更容易的世界，从而减少儿童肥胖，改善儿童健康，并使食品系统更加可持续的问题。
