Institute for Global Tobacco Control, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA
Institute for Global Tobacco Control, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
Tob Control. 2023 Apr;32(e1):e16-e22. doi: 10.1136/tobaccocontrol-2021-056905. Epub 2022 Jan 11.
Flavoured cigarettes are popular in Mexico. We examined how cigarette packaging design features used to communicate flavour influence perceptions of appeal, harm, perceived interest and pack preference among Mexico City residents.
We conducted an experimental survey. Participants aged 13-34 years were randomly assigned to one of three conditions, viewed packs with systematically manipulated design features (colour, capsule image and flavour name) and answered questions on appeal, perceived harm, perceived interest and pack preference. Data were analysed using mixed effects and conditional logistic regression.
1500 adolescents and 950 adults participated. Regardless of flavour, cigarette packs with a background colour and capsule image were more appealing to adolescents (OR=13.19, 95% CI 11.53 to 15.10; OR=1.68, 95% CI 1.45 to 1.88) and adults (OR=4.18, 95% CI 3.73 to 4.69; OR=1.66, 95% CI 1.49 to 1.85) than packs without. Among adolescents, 'Tropical Burst' named packs were more appealing (OR=1.43, 95% CI 1.20 to 1.72) than packs without a flavour name and among adults, 'Arctic Air' named packs were more appealing (OR=1.20, 95% CI 1.02 to 1.14). Adolescents and adults reported a preference for trying packs that displayed a flavour name, background colour or capsule image (b=0.104, b=0.702, b=1.316, p<0.001 and b=0.126, b=0.619, b=0.775, p<0.001).
Colours and flavour capsule images appeal to adolescents and adults in Mexico. Mexico should consider adopting plain packaging to reduce appeal and interest.
调味香烟在墨西哥很受欢迎。我们研究了用于传达口味的香烟包装设计特点如何影响墨西哥城居民对吸引力、危害、感知兴趣和包装偏好的看法。
我们进行了一项实验性调查。年龄在 13-34 岁之间的参与者被随机分配到三个条件之一，查看具有系统操纵设计特点（颜色、胶囊图像和口味名称）的包装，并回答关于吸引力、感知危害、感知兴趣和包装偏好的问题。使用混合效应和条件逻辑回归分析数据。
1500 名青少年和 950 名成年人参与了调查。无论口味如何，带有背景颜色和胶囊图像的香烟包装对青少年（OR=13.19，95%CI 11.53 至 15.10；OR=1.68，95%CI 14.53 至 1.88）和成年人（OR=4.18，95%CI 3.73 至 4.69；OR=1.66，95%CI 3.49 至 1.85）比没有包装的更具吸引力。在青少年中，命名为“热带爆发”的包装比没有口味名称的包装更具吸引力（OR=1.43，95%CI 1.20 至 1.72），而在成年人中，命名为“北极空气”的包装更具吸引力（OR=1.20，95%CI 1.02 至 1.14）。青少年和成年人表示更喜欢尝试显示口味名称、背景颜色或胶囊图像的包装（b=0.104，b=0.702，b=1.316，p<0.001 和 b=0.126，b=0.619，b=0.775，p<0.001）。
颜色和口味胶囊图像对墨西哥的青少年和成年人具有吸引力。墨西哥应考虑采用素包装以降低吸引力和兴趣。
