Stanford Research into the Impact of Tobacco Advertising, Stanford University, Stanford, California, USA.
Stanford Research into the Impact of Tobacco Advertising, Stanford University, Stanford, California, USA
Tob Control. 2023 Apr;32(e1):e71-e77. doi: 10.1136/tobaccocontrol-2021-056780. Epub 2022 Jan 11.
In January 2020, the US Food and Drug Administration prohibited the sale of flavours (except for menthol and tobacco) in prefilled pod devices such as JUUL to decrease youth vaping. Excluded from the prohibition were disposable devices.
To determine the scope and scale of flavours marketed by Puff Bar, a leading disposable brand, and related products.
Disposable e-cigarette flavours were identified via online searches encompassing vendor websites, wholesale distributors, manufacturers (eg, made-in-china.com), and social media channel, Instagram, between June and August 2020.
The 'Puff' brand name and iconic cloud logo appear on a variety of products of differing sizes and nicotine e-liquid volumes. Among Puff Bar and its copycats (Puff-a-Likes), 139 flavours were identified. Fruit flavours predominated comprising 82.2% of the flavour varieties (fruit 50%, fruit and menthol/mint 23.6%, and fruity drinks 8.6%). A prevalent new flavour category which combines fruit with menthol/mint (Ice) was offered in 33 varieties such as Lychee Ice, Lush Ice and Banana Ice. Disposable e-cigarette brands are undertaking measures to escape tobacco regulation (eg, non-tobacco-sourced nicotine) and flavour limitations via post-market flavour additions to unflavoured nicotine e-liquid.
The proliferation of flavoured disposable e-cigarette products, many of which are designed to emulate popular pod devices, illustrates that narrowly limited flavour regulations covering only a single category are destined to fail. To be effective in youth protection, flavour regulations need to apply to all recreational nicotine-containing products and need to include measures to counter post-market flavour addition.
2020 年 1 月，美国食品和药物管理局禁止在 JUUL 等预填充 pod 设备中销售口味（除薄荷醇和烟草味之外），以减少青少年吸电子烟。该禁令不适用于一次性设备。
确定 Puff Bar 等领先的一次性品牌以及相关产品的营销口味的范围和规模。
2020 年 6 月至 8 月期间，通过在线搜索涵盖供应商网站、批发商、制造商（例如，made-in-china.com）和社交媒体渠道 Instagram，确定一次性电子烟口味。
“Puff”品牌名称和标志性的云形标志出现在各种不同尺寸和尼古丁电子烟液容量的产品上。在 Puff Bar 及其仿制品（Puff-a-Likes）中，共发现 139 种口味。水果口味占主导地位，占口味品种的 82.2%（水果 50%、水果和薄荷/薄荷醇 23.6%和水果味饮料 8.6%）。一种新的流行口味类别，将水果与薄荷/薄荷醇（冰）结合在一起，提供了 33 种口味，如荔枝冰、Lush Ice 和香蕉冰。一次性电子烟品牌正在采取措施通过向无味尼古丁电子烟液中添加市场后口味来逃避烟草监管（例如，非烟草来源的尼古丁）和口味限制。
各种口味的一次性电子烟产品大量泛滥，其中许多产品旨在模仿流行的 pod 设备，这表明仅涵盖单一类别风味限制注定会失败。为了有效保护青少年，风味法规需要适用于所有含尼古丁的娱乐性产品，并需要采取措施打击市场后添加风味。
