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中国和意大利移动支付采用的前因：统一技术接受与使用模型2（UTAUT2）与创新阻力理论的整合

Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory.

作者信息

Migliore Giacomo, Wagner Ralf, Cechella Felipe Schneider, Liébana-Cabanillas Francisco

机构信息

Università di Trento, Trento, Italy.

University of Kassel, Kassel, Germany.

出版信息

Inf Syst Front. 2022;24(6):2099-2122. doi: 10.1007/s10796-021-10237-2. Epub 2022 Jan 22.

DOI:10.1007/s10796-021-10237-2
PMID:35095331
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC8783184/
Abstract

This research aims to investigate the adoption gap in mobile payment systems between Italy and China, focusing on users' intention to adopt mobile payment. The theoretical framing considers both drivers and barriers when combines the unified theory of acceptance and use of technology 2 (UTAUT2) with innovation resistance theory (IRT). To empirically verify the proposed model, this study gathers primary data through a web-based, self-administered survey. To analyze the data, we use structural equation modeling, and to test for significant differences between the two groups we run multi-group analysis. The respondents in Italy and China present different behaviors. Social influence plays a significant role in cultures with high uncertainty avoidance, such as Italy. The tradition barrier is the only significant barrier to the adoption of mobile payment.

摘要

本研究旨在调查意大利和中国在移动支付系统方面的采用差距，重点关注用户采用移动支付的意愿。理论框架在将技术接受与使用统一理论2（UTAUT2）与创新阻力理论（IRT）相结合时，考虑了驱动因素和障碍。为了实证验证所提出的模型，本研究通过基于网络的自填式调查收集原始数据。为了分析数据，我们使用结构方程建模，并通过多组分析来检验两组之间的显著差异。意大利和中国的受访者表现出不同的行为。社会影响在意大利等高度规避不确定性的文化中起着重要作用。传统障碍是采用移动支付的唯一显著障碍。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ece9/8783184/51386f294339/10796_2021_10237_Fig3_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ece9/8783184/1b177409262d/10796_2021_10237_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ece9/8783184/ad6107d2795b/10796_2021_10237_Fig2_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ece9/8783184/51386f294339/10796_2021_10237_Fig3_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ece9/8783184/1b177409262d/10796_2021_10237_Fig1_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ece9/8783184/ad6107d2795b/10796_2021_10237_Fig2_HTML.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ece9/8783184/51386f294339/10796_2021_10237_Fig3_HTML.jpg

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