Lin Xin, Suanpong Kwanrat, Ruangkanjanases Athapol, Lim Yong-Taek, Chen Shih-Chih
Northeast Electric Power University, Jilin City, China.
Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand.
Front Psychol. 2022 Jan 10;12:634911. doi: 10.3389/fpsyg.2021.634911. eCollection 2021.
Under the background of global cross-border mobile commerce (m-commerce) integration, the importance of cross-border payment research is becoming increasingly prominent and urgent. The important value of this study is to empirically research the influence power of key elements in using two different mobile payment (m-payment) platforms in Korea. The extended unified theory of acceptance and use of technology (UTAUT2) has been widely applied in various studies because of its strong interpretive power. In Korea, there are a few empirical studies on Chinese users. Based on a survey of 908 Chinese participants (486 WeChat Pay's Chinese users and 465 Kakao Pay's Korean users) in Korea, this study is one application extending UTAUT2 by incorporating multi-group and multi-model constructs: UTAUT2, information system success (ISS) model, and an initial trust model (ITM), considering a multi-group analysis with some mediating variables (payment difference). By comparing the two different payment platforms' characters, this manuscript provides a set of targeted measures to ensure Chinese WeChat Payment platform decision-makers create effective long-term strategic policies for cross-border m-payments in Korea, and eventually, benefit cross-border m-commerce and economic cooperation in Southeast Asia.
在全球跨境移动商务(m-commerce)融合的背景下,跨境支付研究的重要性日益凸显且迫在眉睫。本研究的重要价值在于实证研究韩国两种不同移动支付(m-payment)平台使用中关键要素的影响力。扩展的技术接受与使用统一理论(UTAUT2)因其强大的解释力而在各类研究中得到广泛应用。在韩国,针对中国用户的实证研究较少。基于对韩国908名中国参与者(486名微信支付中国用户和465名韩国Kakao Pay用户)的调查,本研究是对UTAUT2的一种应用扩展,纳入了多组和多模型构建:UTAUT2、信息系统成功(ISS)模型和初始信任模型(ITM),并考虑了带有一些中介变量(支付差异)的多组分析。通过比较两种不同支付平台的特点,本论文提供了一系列有针对性的措施,以确保中国微信支付平台决策者为韩国跨境移动支付制定有效的长期战略政策,并最终惠及东南亚的跨境移动商务和经济合作。
Front Psychol. 2022-7-18
Int J Environ Res Public Health. 2021-1-24
BMC Health Serv Res. 2022-1-4
Front Psychol. 2022-4-8
F1000Res. 2025-8-20
Behav Sci (Basel). 2025-5-12
Front Psychol. 2024-7-1
Front Aging Neurosci. 2023-7-3
Front Psychol. 2022-7-18
Int J Environ Res Public Health. 2021-1-21
Front Psychol. 2020-3-31
J Am Coll Health. 2017-10