Shen Ke, Yang Jian, Geng Chuan
School of Tourism, Huangshan University, Huangshan, China.
School of Journalism and Communication, Guangzhou University, Guangzhou, China.
Front Psychol. 2022 Jan 21;12:792324. doi: 10.3389/fpsyg.2021.792324. eCollection 2021.
Although sufficient attention has been paid to residents' attitudes to tourism in previous studies, few studies have used residents' attitudes to tourists and tourism simultaneously to explain their support for tourism. This study fills this gap by examining the effect of place image and host-tourist interactions on residents' attitudes to tourists and tourism, respectively, and their consequent reactions by considering the moderating effect of Chinese traditionality. The proposed model is tested using data from 357 residents living in Huangshan, a fifth-tier city in China. Results demonstrate that attitudes to tourism and host-tourists interaction positively affect their pro-tourism behaviours. Moreover, attitudes to tourism mediate place the image's, host-tourists interaction's and attitudes to tourists' respective relationships with pro-tourism behaviours. Furthermore, the higher the Chinese traditionality of residents, the stronger the influence of their attitudes to tourism on pro-tourism behaviours. However, the relationship of place image and attitudes of residents towards tourists with pro-tourism behaviours are not supported. Findings offer critical implications for planners, practitioners and interested researchers.
尽管以往的研究已经对居民对旅游的态度给予了足够的关注，但很少有研究同时利用居民对游客和旅游的态度来解释他们对旅游的支持。本研究通过分别考察地方形象和东道主 - 游客互动对居民对游客和旅游的态度的影响，以及通过考虑中国传统性的调节作用来考察他们随后的反应，填补了这一空白。使用来自中国五线城市黄山的357名居民的数据对所提出的模型进行了检验。结果表明，对旅游的态度和东道主 - 游客互动对他们的亲旅游行为有积极影响。此外，对旅游的态度在地方形象、东道主 - 游客互动和对游客的态度与亲旅游行为的各自关系中起中介作用。此外，居民的中国传统性越高，他们对旅游的态度对亲旅游行为的影响就越强。然而，地方形象和居民对游客的态度与亲旅游行为之间的关系未得到支持。研究结果为规划者、从业者和感兴趣的研究人员提供了重要启示。
