Szczebyło Agata, Halicka Ewa, Rejman Krystyna, Kaczorowska Joanna
Institute of Human Nutrition Sciences, WULS-SGGW, 02-787 Warsaw, Poland.
Foods. 2022 Jan 26;11(3):358. doi: 10.3390/foods11030358.
Reducing the consumption of meat constitutes an important part of the global shift towards more sustainable food systems. At the same time, meat is firmly established in the food culture of most human beings, and better understanding of individual behaviors is essential to facilitate a durable change in contemporary eating patterns. To determine the level and nature of attachment to meat among consumers, the Meat Attachment Questionnaire (MAQ) in relation to the phases of behaviour change in the meat consumption reduction process was utilised. Data collected through a survey carried out among Poles aged 25-40 years living in cities were analysed with the use of Spearman's correlations and one-way ANOVA with Tukey's post-hoc tests. The biggest share of the studied group of millennials (N = 317) never considered reducing their meat consumption (Phase 1-41%) and was described by the highest level of MAQ score in all its categories: hedonism, affinity, dependence, and entitlement. More than half of the respondents in Phase 2 participants ("planners") declared a willingness to cut down meat consumption but had not yet put their intentions into practice. Respondents qualified in Phase 3 declared the highest willingness to reduce meat consumption and were significantly less attached to meat regarding all MAQ categories than respondents in Phase 1. The 9% of the study participants (Phase 4) had already limited the frequency of their meat consumption to "several times a week", this however still remains insufficient compared to the ambitious goals of sustainable healthy diets. Results indicated that meat attachment categories, especially hedonism and dependence, were identified as predictors of willingness to reduce meat consumption. Research exploring the determinants of change and possibilities of effective communication about meat reduction on an individual level in different cultural settings are needed.
减少肉类消费是全球向更可持续的食物系统转变的重要组成部分。与此同时，肉类在大多数人的饮食文化中根深蒂固，更好地了解个人行为对于促进当代饮食模式的持久改变至关重要。为了确定消费者对肉类的依恋程度和性质，我们使用了与减少肉类消费过程中的行为改变阶段相关的肉类依恋问卷（MAQ）。通过对居住在城市的25至40岁波兰人进行的一项调查收集的数据，使用斯皮尔曼相关性分析和带有图基事后检验的单因素方差分析进行了分析。在研究的千禧一代群体（N = 317）中，最大比例的人从未考虑过减少肉类消费（阶段1 - 41%），并且在其所有类别（享乐主义、亲和力、依赖性和权利感）中MAQ得分最高。处于阶段2的参与者（“计划者”）中，超过一半的受访者表示愿意减少肉类消费，但尚未将他们的意图付诸实践。处于阶段3的受访者表示出最高的减少肉类消费的意愿，并且在所有MAQ类别中，他们对肉类的依恋程度明显低于阶段1的受访者。9%的研究参与者（阶段4）已经将他们的肉类消费频率限制在“每周几次”，然而，与可持续健康饮食的宏伟目标相比，这仍然不足。结果表明，肉类依恋类别，特别是享乐主义和依赖性，被确定为减少肉类消费意愿的预测因素。需要开展研究，探索在不同文化背景下个体层面上改变的决定因素以及有效传达减少肉类消费信息的可能性。
