Department of Information Technology and Management, Shih Chien University Taipei Campus, Taipei 10462, Taiwan.
Institute of Information Management, National Yang-Ming Chiao Tung University, Hsinchu 300044, Taiwan.
Int J Environ Res Public Health. 2022 Jan 25;19(3):1347. doi: 10.3390/ijerph19031347.
Unparalleled levels of misinformation have contributed to widespread misunderstandings about the nature of the coronavirus, its cure and preventative measures. Misinformation crosses borders rapidly with the help of social media, and this phenomenon is constantly increasing. Thus, the current study proposes a research framework to explore how citizens' trust in government and social media influences their readiness to follow COVID-19 preventive measures. Additionally, the role of a health infodemic was explored in perceptions and relationships among factors influencing an individual's readiness to follow COVID-19 preventive measures with data collected from 396 participants in Taiwan. The findings indicate citizens' trust in social media (TRSM), attitude (ATT), perceived benefit (PBT), personal innovativeness, and how peer referents positively influence their readiness. However, the relationship between citizens' trust in the government (TRGT) and their readiness to follow COVID-19 preventive measures (INT) is not statistically significant. The current study also explores the negative moderating effect of health infodemics on the relationship between TRSM and INT, TRGT and INT, ATT and INT, PBT and INT. Thus, the Taiwanese government must consider the current study's findings to develop attractively, informed, and evidence-based content, which helps its citizens improve their health literacy and counter the spread of misinformation.
关于冠状病毒的性质、治疗方法和预防措施，存在着空前水平的错误信息，导致广泛误解。在社交媒体的帮助下，错误信息迅速跨越国界，而且这种现象还在不断增加。因此，本研究提出了一个研究框架，以探讨公民对政府和社交媒体的信任如何影响他们遵循 COVID-19 预防措施的意愿。此外，本研究还探讨了健康信息疫情在影响个体遵循 COVID-19 预防措施的意愿的因素之间的感知和关系中的作用，该研究使用了来自台湾 396 名参与者的数据。研究结果表明，公民对社交媒体的信任 (TRSM)、态度 (ATT)、感知收益 (PBT)、个人创新性以及同伴参考对他们的准备程度有积极影响。然而，公民对政府的信任 (TRGT)与他们遵循 COVID-19 预防措施的意愿 (INT)之间的关系在统计学上并不显著。本研究还探讨了健康信息疫情对 TRSM 和 INT、TRGT 和 INT、ATT 和 INT、PBT 和 INT 之间关系的负调节作用。因此，台湾政府必须考虑本研究的发现，制定有吸引力、知情和基于证据的内容，帮助其公民提高健康素养，抵制错误信息的传播。
