Yang Mingge, Yang Zhuo, Li Ying, Liang Xiaozhen
School of Management, Shanghai University, Shanghai, China.
Front Psychol. 2022 Feb 7;13:783998. doi: 10.3389/fpsyg.2022.783998. eCollection 2022.
In the Internet era, consumers prefer products with the attributes of social responsibility. Supply chain enterprises strengthen corporate social responsibility (CSR) management for their own development. To improve CSR throughout the supply chain, it requires coordination and cooperation among the members of the supply chain. In this paper, we consider a three-tier supply chain system consisting of a supplier, a manufacturer, and a retailer and use stochastic differential game to study the CSR coordination of the supply chain. The following indicators are investigated under four decision situations, such as the optimal level of CSR effort for the supply chain members, the optimal value of profit for the supply chain members and the supply chain system, and the expectation and variance of CSR goodwill. Some important results are obtained. (i) Compared with decentralized decision-making, the optimal level of CSR effort increases for the supplier and the manufacturer under local alliance decision-making without cost sharing, whereas the optimal level of CSR effort remains unchanged for the retailer. (ii) Compared with local alliance decision-making without cost sharing, the optimal level of CSR effort remains unchanged for the supplier and the manufacturer under local alliance decision-making with cost sharing. When the sum of the marginal profit for the supplier and the manufacturer is greater than half of the marginal profit for the retailer, the optimal level of CSR effort increases for the retailer. (iii) Compared with local alliance decision-making with cost sharing, the optimal level of CSR effort increases for the supply chain members under overall alliance decision-making. (iv) From decentralized decision-making to local alliance decision-making without cost sharing, to local alliance decision-making with cost sharing, and then to overall alliance decision-making, the optimal value of profit increases for the supply chain members and the supply chain system. Also, the expectation and variance of CSR goodwill increase.
在互联网时代，消费者更喜欢具有社会责任属性的产品。供应链企业为自身发展加强企业社会责任（CSR）管理。为了提升整个供应链的企业社会责任，需要供应链成员之间进行协调与合作。在本文中，我们考虑一个由供应商、制造商和零售商组成的三级供应链系统，并使用随机微分博弈来研究供应链的企业社会责任协调。在四种决策情形下研究了以下指标，如供应链成员的企业社会责任努力的最优水平、供应链成员和供应链系统的利润最优值以及企业社会责任商誉的期望和方差。得到了一些重要结果。（i）与分散决策相比，在无成本分担的局部联盟决策下，供应商和制造商的企业社会责任努力最优水平增加，而零售商的企业社会责任努力最优水平保持不变。（ii）与无成本分担的局部联盟决策相比，在有成本分担的局部联盟决策下，供应商和制造商的企业社会责任努力最优水平保持不变。当供应商和制造商的边际利润之和大于零售商边际利润的一半时，零售商的企业社会责任努力最优水平增加。（iii）与有成本分担的局部联盟决策相比，在整体联盟决策下供应链成员的企业社会责任努力最优水平增加。（iv）从分散决策到无成本分担的局部联盟决策，再到有成本分担的局部联盟决策，然后到整体联盟决策，供应链成员和供应链系统的利润最优值增加。此外，企业社会责任商誉的期望和方差增加。
