College of Management, Research Institute of Business Analytics and Supply Chain Management, Shenzhen University, Shenzhen, 518060, China.
School of Economics, Zhejiang University, Hangzhou, 310058, China.
Environ Sci Pollut Res Int. 2022 Jul;29(32):49385-49403. doi: 10.1007/s11356-022-19406-5. Epub 2022 Feb 26.
This research intends to identify influential factors in adopting and diffusing solar energy technology (SET) by micro-, small-, and medium-sized enterprises (MSMEs) in two tehsils of Multan district in Pakistan's Punjab province. To this end, the influential factors are identified through studying literature surveys and conducting questionnaires. Following that, partial least squares-based path modeling is employed. The results showed that (1) enterprises' size, perceived SET's ease of use, and perceived SET's reliability are the top three driving factors. (2) The perceived SET's price, perceived level of competition's pressure, and MSME's energy cost intensity are the barriers to the adoption and diffusion of SET, while the lack of technical knowledge about SET is a neutral factor. (3) Perceived SET's price, MSMEs' energy cost intensity, and enterprises' size are among the most important factors based on the effect size and path coefficients, while the lack of technical knowledge about SET, preferences of MSMEs' customers, and eco-labels and green stickers have lower importance. Since the adoption of SET is a rational decision that is concretely dependent on economic incentives, it is recommended to lower the price of SET to scale up the adoption and diffusion of SET by Pakistani MSMEs.
本研究旨在确定影响巴基斯坦旁遮普省木尔坦地区两个 tehsil 的中小微企业（MSMEs）采用和推广太阳能技术（SET）的因素。为此，通过研究文献调查和问卷调查来确定影响因素。之后，采用基于偏最小二乘的路径模型。结果表明：（1）企业规模、感知 SET 的易用性和感知 SET 的可靠性是前三大驱动因素。（2）感知 SET 的价格、感知竞争压力水平和 MSME 的能源成本强度是采用和推广 SET 的障碍，而缺乏 SET 的技术知识是一个中性因素。（3）感知 SET 的价格、MSMEs 的能源成本强度和企业规模是基于效应大小和路径系数的最重要因素，而缺乏 SET 的技术知识、MSMEs 客户的偏好以及生态标签和绿色标签的重要性较低。由于采用 SET 是一个具体取决于经济激励的理性决策，因此建议降低 SET 的价格，以扩大巴基斯坦 MSMEs 对 SET 的采用和推广。
