Peng Yan, Li Yuxin, Wei Lijia
Department of Mathematical Economics & Mathematical Finance, Economics and Management School, Wuhan University, Hubei, China.
Front Psychol. 2022 Feb 21;13:818510. doi: 10.3389/fpsyg.2022.818510. eCollection 2022.
Public welfare fundraising has been used to collect donations for medical supplies and has played an important role in the fight against the COVID-19 pandemic. This paper studies online crowdfunding donations from the Alumni Association of Wuhan University to North American alumni; donation data are used to investigate how individuals' donation behavior is affected by the previous donation amount and information provided by the fundraising platform. First, our results show that one's donation amount is positively affected by the previous donation amount. Second, the donor's positive sentiment in the message that he or she leaves, as measured by either natural language processing or a manual rating, can affect the subsequent anonymity and messages but not the subsequent donation amount. Third, anonymous donations are much smaller than non-anonymous donations.
公益筹款已被用于筹集医疗物资捐赠，在抗击新冠疫情中发挥了重要作用。本文研究了武汉大学校友会向北美校友进行的在线众筹捐赠；利用捐赠数据来调查个人捐赠行为如何受到先前捐赠金额和筹款平台提供的信息的影响。首先，我们的结果表明，一个人的捐赠金额受到先前捐赠金额的正向影响。其次，捐赠者在留言中表达的积极情绪，无论是通过自然语言处理还是人工评分来衡量，都可能影响后续的匿名性和留言，但不会影响后续的捐赠金额。第三，匿名捐赠比非匿名捐赠要少得多。
