Zhao Minghua, Tian Beihai
College of Humanities and Social Sciences, Huazhong Agricultural University, Wuhan 430070, China.
Behav Sci (Basel). 2024 Oct 10;14(10):927. doi: 10.3390/bs14100927.
The COVID-19 pandemic is a major public health emergency that has caused significant global devastation. However, it has also fostered unprecedented worldwide solidarity. During this crisis, we have witnessed large-scale donations and assistance both domestically and internationally. In the face of such extensive public engagement, understanding the driving factors behind public donations is crucial in responding to future global shocks like the COVID-19 pandemic. This study proposes an analytical framework and examines the factors influencing public donation intention during major public health emergencies and their interactions. Based on the online and telephone survey data of 11,682 responses collected in China during the COVID-19 pandemic in 2020, this study employs multiple logistic regression and moderation effect models to analyze these influencing factors and their interactions on public donation intention. The findings reveal a remarkably high level of public engagement, with 79% of respondents expressing donation intention. Further analysis indicates that the hardship level caused by the pandemic, degree of risk perception, community material support, and evaluation of the pandemic response all have a significant and positive impact on public donation intention. Moreover, the evaluation of the pandemic response and community material support significantly and positively moderate the impact of the hardship level caused by the pandemic and degree of risk perception on public donation intention, respectively. This study provides valuable guidance for governments and organizations worldwide. It is helpful for enriching crisis management theory and improving crisis response mechanisms.
新冠疫情是一场重大的突发公共卫生事件，已在全球造成巨大破坏。然而，它也促成了前所未有的全球团结。在这场危机期间，我们目睹了国内外大规模的捐赠和援助。面对如此广泛的公众参与，了解公众捐赠背后的驱动因素对于应对未来像新冠疫情这样的全球冲击至关重要。本研究提出了一个分析框架，并考察了重大突发公共卫生事件期间影响公众捐赠意愿的因素及其相互作用。基于2020年新冠疫情期间在中国收集的11682份在线和电话调查回复数据，本研究采用多元逻辑回归和调节效应模型来分析这些影响因素及其对公众捐赠意愿的相互作用。研究结果显示公众参与程度极高，79%的受访者表示有捐赠意愿。进一步分析表明，疫情造成的困难程度、风险感知程度、社区物资支持以及对疫情应对的评价均对公众捐赠意愿有显著的正向影响。此外，对疫情应对的评价和社区物资支持分别显著正向调节了疫情造成的困难程度和风险感知程度对公众捐赠意愿的影响。本研究为全球各国政府和组织提供了有价值的指导。它有助于丰富危机管理理论并完善危机应对机制。
