Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership - Pilot Trial.
作者信息
Mizuno Atsushi, Kusunose Kenya, Kishi Takuya, Rewley Jeffrey, Matsumoto Chisa, Sahashi Yuki, Ishida Mari, Sanada Shoji, Fukuda Memori, Sugimoto Tadafumi, Hirano Miki, Yoneoka Daisuke, Sata Masataka, Anzai Toshihisa, Node Koichi
机构信息
Department of Cardiovascular Medicine, St. Luke's International Hospital.
Penn Medicine Nudge Unit, University of Pennsylvania.
出版信息
Circ J. 2022 Mar 25;86(4):715-720. doi: 10.1253/circj.CJ-21-0944. Epub 2022 Mar 12.
BACKGROUND
The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.
METHODS AND RESULTS
We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60-104] vs. 18 [8-41]).
CONCLUSIONS
This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
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