Mizuno Atsushi, Kusunose Kenya, Kishi Takuya, Rewley Jeffrey, Matsumoto Chisa, Sahashi Yuki, Ishida Mari, Sanada Shoji, Fukuda Memori, Sugimoto Tadafumi, Hirano Miki, Yoneoka Daisuke, Sata Masataka, Anzai Toshihisa, Node Koichi
Department of Cardiovascular Medicine, St. Luke's International Hospital.
Penn Medicine Nudge Unit, University of Pennsylvania.
Circ J. 2022 Mar 25;86(4):715-720. doi: 10.1253/circj.CJ-21-0944. Epub 2022 Mar 12.
The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.
We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60-104] vs. 18 [8-41]).
This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
