Gantiva Carlos, Sotaquirá Miguel, Chaparro Vanessa, Colorado Laura, Gómez Alejandra
Department of Psychology, Universidad de los Andes, Bogotá, Colombia.
Department of Psychology, Universidad de San Buenaventura, Bogotá, Colombia.
Eur J Psychol. 2022 Feb 25;18(1):40-52. doi: 10.5964/ejop.2885. eCollection 2022 Feb.
The use of graphic health warnings (GHWs) on tobacco packaging is one of the most widely used public health strategies worldwide, but there is little evidence of the emotional impact of its content and craving they generate. The objective of the present study was to evaluate the emotional and craving responses to GHW content. The study included 300 men and women of different ages (adolescents, young adults, and adults), both smokers and non-smokers. We evaluated the participants' emotional and craving responses to 16 GHWs with different content (i.e., cancer, cardiovascular disease, abortion, and childhood illness). We analyzed the effects of sex, smoking status, and age. GHWs exhibited the capacity to elicit aversive emotional states, with low levels of arousal and high levels of dominance and did not produce craving. GHWs that showed images of cancer and abortion had the greatest emotional impact. Non-smoking adolescent females experienced the greatest emotional impact of GHWs. The results suggest that GHWs effectively reduce the attractiveness of cigarette packages and discourage consumption, and increasing the size of GHWs may favor avoidance of the package. GHWs that depicted explicit threats had a greater emotional impact, especially in women.
在烟草包装上使用图形健康警示（GHW）是全球使用最广泛的公共卫生策略之一，但几乎没有证据表明其内容所产生的情感影响以及由此引发的渴望程度。本研究的目的是评估对图形健康警示内容的情感和渴望反应。该研究纳入了300名不同年龄段（青少年、青年和成年人）的男性和女性，包括吸烟者和非吸烟者。我们评估了参与者对16种不同内容（即癌症、心血管疾病、流产和儿童疾病）的图形健康警示的情感和渴望反应。我们分析了性别、吸烟状况和年龄的影响。图形健康警示表现出引发厌恶情绪状态的能力，唤醒水平较低，支配水平较高，且不会产生渴望。展示癌症和流产图像的图形健康警示具有最大的情感影响。非吸烟青少年女性受到图形健康警示的情感影响最大。结果表明，图形健康警示有效地降低了香烟包装的吸引力并抑制了消费，增大图形健康警示的尺寸可能有助于避免接触该包装。描绘明确威胁的图形健康警示具有更大的情感影响，尤其是对女性而言。
