Yilmaz Yusuf, Chan Teresa M, Thoma Brent, Luc Jessica G Y, Haas Mary, Preiksaitis Carl, Tran Victoria, Gottlieb Michael
Office of Continuing Professional Development Faculty of Health Sciences, McMaster University, Hamilton, Ontario, Canada.
Divisions of Education & Innovation and Emergency Medicine, Department of Medicine, McMaster University, Hamilton, Ontario, Canada.
Ann Emerg Med. 2022 Jun;79(6):560-567. doi: 10.1016/j.annemergmed.2022.02.016. Epub 2022 Mar 24.
The use of social media by health professionals is widespread. However, there is a lack of training to support the effective use of these novel platforms that account for the nuances of an effective health and research communication. We sought to identify the competencies needed by health care professionals to develop an effective social media presence as a medical professional, with the goal of building a social media curriculum.
We conducted a modified Delphi study, utilizing Kraiger's Knowledge, Skills, and Attitudes framework to identify appropriate items for inclusion in a social media curriculum targeted at health care professionals. Experts in this space were defined as health care professionals who had delivered workshops, published papers, or developed prominent social media tools/accounts. They were recruited through a multimodal campaign to complete a series of 3 survey rounds designed to build consensus. In keeping with prior studies, a threshold of 80% endorsement was used for inclusion in the final list of items.
Ninety-eight participants met the expert criteria and were invited to participate in the study. Of the 98 participants, 92 (94%) experts completed the first round; of the 92 experts who completed the first round, 83 (90%) completed the second round; and of the 83 experts who completed the second round, 81 (98%) completed the third round of the Delphi study. Eighteen new items were suggested in the first survey and incorporated into the study. A total of 46 items met the 80% inclusion threshold.
We identified 46 items that were believed to be important for health care professionals using social media. This list should inform the development of curricular activities and objectives.
医疗专业人员对社交媒体的使用十分广泛。然而，目前缺乏相关培训来支持有效利用这些新型平台，这些平台需要考虑到有效健康与研究沟通的细微差别。我们试图确定医疗保健专业人员以医学专业人员身份在社交媒体上建立有效形象所需的能力，目标是构建一个社交媒体课程。
我们开展了一项改良的德尔菲研究，利用克雷格的知识、技能和态度框架来确定适合纳入针对医疗保健专业人员的社交媒体课程的项目。该领域的专家被定义为举办过研讨会、发表过论文或开发过知名社交媒体工具/账号的医疗保健专业人员。通过多模式活动招募他们，以完成一系列三轮调查，旨在达成共识。与先前的研究一致，最终项目清单的纳入标准是80%的认可率。
98名参与者符合专家标准并受邀参与研究。在这98名参与者中，92名（94%）专家完成了第一轮；在完成第一轮的92名专家中，83名（90%）完成了第二轮；在完成第二轮的83名专家中，81名（98%）完成了德尔菲研究的第三轮。在第一次调查中提出了18个新项目并纳入研究。共有46个项目达到了80%的纳入阈值。
我们确定了46个被认为对使用社交媒体的医疗保健专业人员很重要的项目。这份清单应为课程活动和目标的制定提供参考。
