Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau 999078, China.
Faculty of International Tourism and Management, City University of Macau, Macau 999078, China.
Int J Environ Res Public Health. 2022 Mar 31;19(7):4149. doi: 10.3390/ijerph19074149.
This study introduces a new travel pattern "pandemic-restricted travel" that exists from COVID-19 based on prospect theory. The purpose of this study is to incorporate the motivation to travel and constraint to normal travel to predict tourists' intention to continue visiting other alternative destinations due to COVID-19 restrictions. This study first generated the items of motivation to travel and constraints to normal travel from a focus group interview with 15 travel industry professionals in December 2020 in Zhuhai. Then, an online survey collected data from 416 respondents in the Greater Bay Area of China from January to February 2021. The results of exploratory factor analysis using SPSS identified two factors of motivation to travel (leisure and exploration) and two factors of favourable constraints to normal travel (policy restriction and perceived risk). The results of partial least squares-structural equation modelling (PLS-SEM) indicated that these four factors positively influence satisfaction but only leisure and exploration factors positively influence the intention of continuous pandemic-restricted travel. Among the four factors, leisure has the strongest impact on both satisfaction and intention of continue travelling. The results also revealed that satisfaction fully mediates the effects of two constraint factors and partially mediates the effects of two motivation factors on the intention of continuous pandemic-restricted travel. Implications for researchers and governments for pandemic-restricted travel during and in the post-COVID-19 era are then discussed.
本研究基于前景理论，引入了一种新的旅行模式，即 COVID-19 大流行背景下的“受限旅行”。本研究的目的是将旅行动机和正常旅行限制纳入预测模型，以预测因 COVID-19 限制而继续访问其他替代目的地的游客意向。本研究首先通过 2020 年 12 月在珠海对 15 位旅游行业专业人士进行的焦点小组访谈，生成了旅行动机和正常旅行限制的项目。然后，从 2021 年 1 月到 2 月，通过在线调查收集了来自中国大湾区的 416 名受访者的数据。使用 SPSS 的探索性因子分析结果确定了旅行动机的两个因素（休闲和探索）和正常旅行限制的两个有利因素（政策限制和感知风险）。偏最小二乘法-结构方程模型（PLS-SEM）的结果表明，这四个因素均正向影响满意度，但仅休闲和探索因素正向影响持续受限旅行的意向。在这四个因素中，休闲对满意度和继续旅行意向的影响最大。结果还表明，满意度完全中介了两个限制因素的影响，部分中介了两个动机因素对持续受限旅行意向的影响。最后讨论了本研究对研究人员和政府在 COVID-19 期间和之后进行受限旅行的启示。
