Interdisciplinary School of Health Sciences, Faculty of Health Sciences, University of Ottawa, Ottawa, ON, K1N 6N5, Canada.
University of Ottawa Brain and Mind Research Institute, Ottawa, Ontario, Canada.
BMC Public Health. 2022 May 5;22(1):895. doi: 10.1186/s12889-022-13324-4.
Canadian public health agencies, both municipal/regional and provincial/territorial, are responsible for promoting population health during pregnancy and the early postnatal period. This study examines how these agencies use web-based and Facebook channels to communicate perinatal health promotion during the emergence of the COVID-19 pandemic.
Perinatal health promotion content of websites and Facebook posts from a multijurisdictional and geographically diverse sample of government and non-governmental organizations (NGO) were evaluated using thematic content analysis in 2020.
Major Facebook perinatal health promotion themes included breastfeeding, infant care, labor/delivery, parenting support and healthy pregnancy. Facebook COVID-19-themed perinatal health promotion peaked in the second quarter of 2020. Websites emphasized COVID-19 transmission routes, disease severity and need for infection control during pregnancy/infant care, whereas Facebook posts focussed on changes to local health services including visitor restrictions. NGO perinatal health promotion reflected organizations' individual mandates.
Canadian government use of Facebook to disseminate perinatal health promotion during the COVID-19 pandemic varied in terms of breadth of topics and frequency of posts. There were missed opportunities to nuance transmission/severity risks during pregnancy, thereby proactively countering the spread of misinformation.
加拿大公共卫生机构（包括市级/地区级和省级/地区级）负责在妊娠和产后早期促进人口健康。本研究考察了这些机构如何在 COVID-19 大流行出现期间利用基于网络和 Facebook 渠道来宣传围产期健康促进。
2020 年，使用主题内容分析法评估了来自政府和非政府组织（NGO）的多司法管辖区和地理多样化样本的网站和 Facebook 帖子中的围产期健康促进内容。
Facebook 围产期健康促进的主要主题包括母乳喂养、婴儿护理、分娩/分娩、育儿支持和健康妊娠。Facebook 与 COVID-19 相关的围产期健康促进在 2020 年第二季度达到顶峰。网站强调了 COVID-19 的传播途径、疾病严重程度以及妊娠/婴儿护理期间感染控制的必要性，而 Facebook 帖子则侧重于当地卫生服务的变化，包括访客限制。非政府组织的围产期健康促进反映了组织的个别任务。
加拿大政府在 COVID-19 大流行期间利用 Facebook 传播围产期健康促进，在主题广度和帖子频率方面存在差异。在强调妊娠期间传播/严重程度风险方面存在错失的机会，从而主动遏制错误信息的传播。
